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Influencer Marketing and Video: A Surefire Way to Build Your Brand’s Visibility and Credibility

Last updated on March 22, 2017 by Joei Chan in Conversion Rate Optimization

Influencer marketing has been a marketing trend for a while now. In the B2C world, big brands generate significant ROI with beauty and fashion bloggers, and the B2B world loves to hear from experts and industry influencers who’ve made it. Blog posts about expert roundups and advice are everywhere. And influencer marketing is so lovedRead More >

Using Marketing Landing Pages to Move Prospects Through Your Funnel

Last updated on March 22, 2017 by Brandon Weaver in Conversion Rate Optimization, Landing Page Examples

In about the time it takes to blink, online search users form a first impression about your brand. That means, 0.05 seconds is all people need — and you can’t afford to be on the wrong end. Knowing this, it’s easy to understand why making an extraordinary first impression is crucial. In the time itRead More >

How Slow Mobile Page Speeds Are Ruining Your Conversion Rates

Last updated on March 21, 2017 by Ted Vrountas in Conversion Rate Optimization

There’s a good chance bad landing page design is costing you at least half of your PPC budget, recent research from Google suggests. Data from the search engine giant indicates that over one in two mobile internet users will abandon a web page if it doesn’t load in 3 seconds. And as of February 2017,Read More >

Native Video Advertising: How to Make Your Brand More Engaging

Last updated on March 15, 2017 by Stephanie Mialki in Conversion Rate Optimization

Many internet users can recall the days of irritating pop-ups bouncing around their screens or even taking over the screen entirely. While those annoying pop-up ads haven’t completely gone extinct, another form of advertising has emerged: native advertising. Native ads have become one of the most sought after and influential trends in recent years —Read More >

Creating a Visual Hierarchy: The Art of Capturing Attention

Last updated on March 14, 2017 by Ted Vrountas in Conversion Rate Optimization

“Should I trash this or read it?” research subjects wonder as they examine a piece of direct mail. From top to bottom they evaluate the letter, and after just 11 seconds they make a decision. During that time, experimenters from Munich’s Direct Marketing Association notice something peculiar about subjects’ eyes. They don’t follow a linearRead More >

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Last updated on March 10, 2017 by Alex Birkett in Conversion Rate Optimization

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if you do them right. The problem is, most of the information out there on building customer personas is incomplete at best, and misleading or incorrect at worst. The value of buyer personas in marketing This articleRead More >

Landing Page Copywriting for Every Type of Landing Page

Last updated on March 15, 2017 by Ted Vrountas in Conversion Rate Optimization

Would you sell a car the same way you’d sell a windshield ice scraper? Of course not. They’re two completely different products that, while related, come with a whole different set of benefits and objections. To emphasize those benefits and overcome those objections, you’d use a different vocabulary for each. To sell the car youRead More >

White Space: How to Get More Impact From Less

Last updated on March 2, 2017 by Stephanie Mialki in Conversion Rate Optimization

Have you ever had one of those days where you can’t seem to get anything accomplished? Distracting coworkers, too much background noise, and constant email notifications can all prevent work from getting done. For one reason or another, it’s difficult to focus and you find yourself incredibly unproductive. Just like many people perform their bestRead More >

How to Plan and Create the Perfect Omni-Channel Marketing Strategy

Last updated on March 2, 2017 by Ted Vrountas in Conversion Rate Optimization

Miss Scarlet, in the kitchen, with a mobile device. Professor Plum, in class, with a laptop computer. It’s like today’s marketers have to play their own version of customer Clue. When the path to purchase can start or end at any time, in any location, on any device, it’s becoming more necessary for businesses toRead More >

3 Content Marketing Strategies That Increase Your Chances of Success

Last updated on February 27, 2017 by Pawan Deshpande in Conversion Rate Optimization

Content Marketing is no longer the “next big thing.” Having firmly grabbed its position as a mainstream marketing activity, many organizations have embraced content marketing, with more companies recognizing its value daily. And yet, many companies still feel they’re just not doing it right. Most marketers know they should drive new customer acquisition through content,Read More >

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