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Conversion Optimization

A Landing Page Guide Like Never Before: Everything You Need to Increase…

The average landing page converts just 2-5 out of every 100 visitors. And that really bums us out. We feel for the visitors…

Conversion Optimization

How to Get the Most Out of Your Instapage 14-Day Trial

Information overload, analysis paralysis, Hick’s law — they’re just a few phenomena that prove it’s…

A/B Split Testing

Everything You Need to Know Before Using a Landing Page Heat Map

Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial…

Conversion Optimization

8 Techniques to Increase Purchases on Your Sales Landing Pages

No matter the industry, niche, audience, or offer, every marketer’s most coveted conversion is the sale. All of those…

Conversion Optimization

Cognitive Biases in Marketing: What You Don’t Know Can Cost You…

It’s hard to believe, but it’s true: Your brain is working against you. As it turns out, some thought processes…

Conversion Optimization

12 Unique Techniques for Landing Page Design Inspiration

Landing pages are your digital storefronts — essential for promoting and selling your products and services. When…

Conversion Optimization

How Social Media Customer Success Impacts Retention

Over 1 million people view tweets about customer service every week and roughly 80% of them are negative. Additionally, 81%…

Conversion Optimization

Anxiety Free Landing Pages: Provide a Sense of Security to Your Visitors

Imagine driving down a busy street, and you’re low on gas. At the intersection, you see a gas station, but when you…

Conversion Optimization

The Lead Magnet: The Marketer’s Best Way To Lure Prospects

In digital marketing, no other piece of prospect information is as coveted as the email address. With an email address,…

Conversion Optimization

The Future of Marketing Is Here: Predictive Intelligence

Predictive intelligence might sound like a futuristic tool that belongs in a science fiction film. But today’s…