Conversion Optimization - Instapage Blog
  • The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

  • Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

  • 4 Business Collaboration Trends That Are Changing the Way We Do Business

Conversion Optimization

The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

I remember watching Mad Men for the first time and feeling excited to see the growth of the advertising industry. Season by…

Conversion Optimization

Reciprocity & Authority: Principles of Marketing That Inspire Action

Today’s lesson on persuasive marketing is brought to you by a writer, a waiter, and among others, a researcher in…

Conversion Optimization

Appeal to Everyone: Using Marketing Psychology as a Way to Improve Your…

We call it “traffic” as though an inanimate stream of nameless, faceless device users is what frequents our web pages. When…

Conversion Optimization

How to Interpret and Improve Your Google PageSpeed Insights Score

What may be the easiest way to boost your page’s conversion rate has nothing to do with improving your headline or changing…

Conversion Optimization

It’s All About the Journey: Using Advertising Landing Pages to Nurture Customers

Like a rose is a rose is a rose, your brand is your brand is your brand. Think of it like this. Your brand is like a…

Conversion Optimization

The Landing Page Bounce Rate, Demystified

Research shows that as many as 9 out of 10 visitors bounce from the average landing page. Some leave because you’re…

Conversion Optimization

What to Look at in Your Preliminary Design Reviews

Placeholder text can confuse your visitors. The wrong font can obscure the message of your page. When so many small details…

Conversion Optimization

Trust or Bust: Why Trust Seals Can Make or Break a Sale

Is your company inspiring trust and consumer confidence online as much as possible? If not, you’ll quickly find out that…

Conversion Optimization

What You Really Need to Know About Reducing Your Bounce Rate

Pageviews, unique visitors, click-throughs — many digital marketing metrics can be understood with relative ease. Bounce…

Conversion Optimization

From Ideation to Publication: Speeding the Design Review Process

Whether it happens in professional sports, business, or any other arena, success often goes unappreciated. It’s like an…