Conversion Optimization - Instapage Blog

7 of the Best Mobile Ad Platforms Used by Modern Digital Marketers

AMP vs. Facebook Instant Articles: The Pros, Cons & Why Advertisers Prefer AMP

Tips from the Pros: How to Personalize Emails to Get Your Highest Results

Conversion Optimization

How to Use Peer to Peer Marketing with Account-Based Strategies

Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential …

Conversion Optimization

The HubSpot Webinar Recap: Using Chatbots in Demand Gen Campaigns

Chatbots are quickly becoming the next big thing in lead generation for the simple fact that people seek immediacy with …

Conversion Optimization

The Best Mobile Landing Page Design Tips You Won’t Find Anywhere Else

There are a lot of resources online that address mobile landing page designs, but there isn’t a lot of specific …

Advertising

What is the AMP Validator and How Does it Work?

Digital marketing success revolves around providing a positive user experience, and when a page fails to load at lightning …

Conversion Optimization

The 9 Primary Software Vendor Categories & How to Select the Best Vendors …

Software selection can be a daunting task since all businesses are unique with their requirements. There is plenty of …

Conversion Optimization

Why Pre-Click Strategies are Not Enough for Campaign Optimization

The buyer’s journey is more complex than ever and the most successful digital marketers understand they can’t …

Conversion Optimization

10 Proven Ways How to Increase Your Mobile Conversion Rate

If you ask most digital marketers how their mobile CRO is progressing, you’re likely to hear a “huh?” …

Conversion Optimization

An Introduction & In-Depth Look at How Google Tag Manager Works

The best campaigns start with prospect data: who your visitors are, what they’ve done, how to reach them next. The …

Advertising

PWA vs. AMP: Which is Better & How are They Different from Each Other?

About a decade after the introduction of the first iPhone, the mobile web is finally catching up to the lifestyles of its …

Conversion Optimization

Key Takeaways from MarTech & Marketing Nation 2018

Back in March we listed the conferences Instapage would be attending. The last two weeks has been particularly busy as we …

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