Conversion Optimization - Instapage Blog
  • Start Off on the Right Foot with These 7 Client Onboarding Best Practices

  • Why Landing Page Social Proof Sells & How to Use It Effectively

  • What is A/A Testing, and Why Should Marketers Care?

Conversion Optimization

Why Landing Page Social Proof Sells & How to Use It Effectively

According to a report from Nielsen, 70% of people will trust a review from someone they’ve never even met. Consumers…

Conversion Optimization

The Fyre Festival Fiasco: Marketing Mistakes to Avoid

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images, and…

Conversion Optimization

Are You Facing the Same Obstacles? 7 Email Marketing Strategy Challenges…

To understand what marketers are challenged with when it comes to accomplishing their email marketing goals, Campaign…

Conversion Optimization

The New LinkedIn Matched Audiences: What You Need to Know

For advertisers on the world’s premier business to business social network, campaign ROI potential just grew…

Conversion Optimization

The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

I remember watching Mad Men for the first time and feeling excited to see the growth of the advertising industry. Season by…

Conversion Optimization

Reciprocity & Authority: Principles of Marketing That Inspire Action

Today’s lesson on persuasive marketing is brought to you by a writer, a waiter, and among others, a researcher in…

Conversion Optimization

Appeal to Everyone: Using Marketing Psychology as a Way to Improve Your…

We call it “traffic” as though an inanimate stream of nameless, faceless device users is what frequents our web…

Conversion Optimization

How to Interpret and Improve Your Google PageSpeed Insights Score

What may be the easiest way to boost your page’s conversion rate has nothing to do with improving your headline or…

Conversion Optimization

It’s All About the Journey: Using Advertising Landing Pages to Nurture Customers

Like a rose is a rose is a rose, your brand is your brand is your brand. Think of it like this. Your brand is like a…

Conversion Optimization

The Landing Page Bounce Rate, Demystified

Research shows that as many as 9 out of 10 visitors bounce from the average landing page. Some leave because you’re…