How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential …
by Fahad Muhammad
The HubSpot Webinar Recap: Using Chatbots in Demand Gen Campaigns
Chatbots are quickly becoming the next big thing in lead generation for the simple fact that people seek immediacy with …
by Ginny Tonkin
The Best Mobile Landing Page Design Tips You Won’t Find Anywhere Else
There are a lot of resources online that address mobile landing page designs, but there isn’t a lot of specific …
by Cosmin Serban
What is the AMP Validator and How Does it Work?
Digital marketing success revolves around providing a positive user experience, and when a page fails to load at lightning …
by Stephanie Mialki
The 9 Primary Software Vendor Categories & How to Select the Best Vendors …
Software selection can be a daunting task since all businesses are unique with their requirements. There is plenty of …
Why Pre-Click Strategies are Not Enough for Campaign Optimization
The buyer’s journey is more complex than ever and the most successful digital marketers understand they can’t …
10 Proven Ways How to Increase Your Mobile Conversion Rate
If you ask most digital marketers how their mobile CRO is progressing, you’re likely to hear a “huh?” …
by Ted Vrountas
An Introduction & In-Depth Look at How Google Tag Manager Works
The best campaigns start with prospect data: who your visitors are, what they’ve done, how to reach them next. The …
PWA vs. AMP: Which is Better & How are They Different from Each Other?
About a decade after the introduction of the first iPhone, the mobile web is finally catching up to the lifestyles of its …
Key Takeaways from MarTech & Marketing Nation 2018
Back in March we listed the conferences Instapage would be attending. The last two weeks has been particularly busy as we …
by Brandon Weaver