The Marketing Method Blog

The Marketing Method Blog

Grow your business and take charge of your digital campaign results with insights from marketing experts

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Conversion Optimization keyboard_arrow_down
The Only Email Drip Campaign Guide You Need with Examples
Conversion Optimization

The Only Email Drip Campaign Guide You Need with Examples

Email drip campaigns (aka drip campaigns, drip marketing campaigns, automated email marketing campaigns) are a series of…

How Brand Storytelling Boosts Lifetime Customer Value
Conversion Optimization

How Brand Storytelling Boosts Lifetime Customer Value

The best brands in the world tell rich stories that speak to the basic human need to belong. Brands like Nike or…

Tutorial: How to Make an Effective Squeeze Page
Conversion Optimization

Tutorial: How to Make an Effective Squeeze Page

Are you looking to build an email list and nurture leads? A squeeze page is a specific type of landing page that can be a…

6 CTA Button Best Practices to Optimize Your Landing Pages
Conversion Optimization

6 CTA Button Best Practices to Optimize Your Landing Pages

A call to action (CTA) button is a primary element without which your landing page cannot exist. No CTA button means no way…

Low ROAS? Here’s Why It’s Happening & How to Solve It
Conversion Optimization

Low ROAS? Here’s Why It’s Happening & How to Solve It

You set up an ad campaign in the hopes of generating as many clicks as possible to increase your traffic volume. After…

What is Retargeting? Everything You Need to Achieve Greater ROI
Conversion Optimization

What is Retargeting? Everything You Need to Achieve Greater ROI

Retargeting allows you to keep your brand in front of your potential customers after they have left your…

5 Simple Tips for Creating Insanely Good CTA Buttons
Conversion Optimization

5 Simple Tips for Creating Insanely Good CTA Buttons

Your landing page has three main jobs. It should: Engage your visitors Explain the benefits of your product/service Get…

How to Improve Your Google Ads Landing Page Experience
Conversion Optimization

How to Improve Your Google Ads Landing Page Experience

Many advertisers think a user’s brand journey starts with the ad click. However, to get that ad click, they need to…

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