7 Zoho Landing Pages That Persuade Visitors to Take Action

7 Zoho Landing Pages That Persuade Visitors to Take Action

Last updated on by Marcus Johnson in Landing Page Examples


Zoho may be well-known for its best selling CRM application, but they offer a variety of cloud software in their platform. The company understands that for continued growth, they must continue to provide value across their entire suite of services and all stages of the marketing funnel. Part of that value relies on creating a great first impression so that the company can convert prospects into leads, and nurture those leads to a sale.

To do that, Zoho offers its audience a variety of content gated behind landing pages:

What is a landing page?

A landing page is a standalone page used to get visitors to take a particular action, such as downloading an ebook, registering for a webinar, starting a free trial, etc. To convince visitors to take action, a landing page uses a variety of persuasive elements like engaging headlines, compelling copy, personalized CTAs, and more.

Occasionally, brands provide content that is not gated behind a landing page form. Take these Zoho ebooks and recorded webinars, for example. Each CTA on their respective pages allows visitors to download or watch the content without providing any contact details. And while we think that is a missed opportunity to capture and nurture leads, Zoho decided to offer the content free of charge, so to speak.

In contrast, Zoho does take advantage of landing pages for other offers. Let’s see how well these Zoho landing pages persuade visitors to take action.

(This is not a case study. Our purpose is to show how Zoho uses landing pages to generate leads. Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer Zoho landing pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be A/B testing with an alternate version than is displayed below.)

1. To persuade competitor’s customers to switch to Zoho

Performing a search for “Zoho database,” first you’re presented with this AdWords ad. Then, once you click on “Compare Zoho CRM Editions,” you’re sent to the landing page below:
This picture shows marketers how Zoho uses AdWords to generate landing page traffic and leads.
This picture shows marketers how Zoho compares its pricing to competitors on a landing page to convince users to switch to Zoho CRM.

Why the page was built:

To get Salesforce, SugarCRM, and Microsoft users to migrate to Zoho.

What the page does well:

What the page could change or A/B test:

2. To start a free plan with Zoho

Going back to the previous AdWords ad, if you click on “CRM for Everyone” you’re sent to this landing page:
This picture shows marketers how Zoho uses a free plan offer on its landing page to generate leads.

Why the page was built:

To encourage visitors to sign up for a free Zoho plan.

What the page does well:

What the page could change or A/B test:

3. To register people for webinars

Zoho Motivator

This picture shows marketers how Zoho uses a customized webinar landing page to increase user engagement and generate new leads.

Why the page was built:

To get visitors to register for the Zoho Motivator webinar.

What the page does well:

What the page could change or A/B test:

Zoho Checkout

This picture shows marketers how Zoho uses a customized webinar landing page to generate new leads.

Why the page was built:

To get visitors to sign up for the Zoho Checkout webinar.

What the page does well:

What the page could change or A/B test:

4. To join the Zoho Connect beta list

This picture shows marketers how Zoho uses a landing page to encourage visitors to enter its beta program.

Why the page was built:

To persuade visitors to request early access to the Zoho Connect beta list.

What the page does well:

What the page could change or A/B test:

5. To generate more CRM accounts

This picture shows marketers how Zoho uses a landing page with statistics and benefit-oriented copy to generate new leads.

Why the page was built:

To get visitors to create a Zoho CRM account.

What the page does well:

What the page could change or A/B test:

6. To acquire more free trial users

This picture shows marketers how Zoho uses a simple, organized landing page to generate free trial users.

Why the page was built:

To persuade visitors to sign up for a free trial of Zoho CRM.

What the page does well:

What the page could change or A/B test:

Which Zoho landing pages would persuade you to act?

The examples above are not an exhaustive list, but the variety in page design shows how Zoho attempts to capture leads to then nurture to sale. Although each landing page has varying levels of optimization, each example pushes visitors towards a specific action.

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