20 White Paper Landing Page Examples Critiqued

20 White Paper Landing Page Examples Critiqued

Last updated on by in Landing Page Examples

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When you think effective written marketing content, what comes to mind? Blog posts? Articles? E-newsletters?

According to the B2B respondents of Content Marketing Institute’s 2016 State Of Content Marketing Report, there’s a type of written content that’s more effective than all those.

White papers.

What is a white paper?

The answer to that question isn’t as clear-cut as you might think. Ask someone off the street, and they might tell you it’s a government document. Consult Investopedia, and you’ll find a definition centered on company promotion:

“A white paper is an informational document issued by a company to promote or highlight the features of a solution, product or service.”

Today, though, white papers have grown to include more than government legislature and promotional content.

As valuable offers in the awareness and consideration stages of the buyer’s journey, they're usually filled with content (like research, case studies, action plans) about a product, a service, or a particular methodology, that help readers make more informed business decisions.

Let’s take a look at how 20 brands convince their visitors claim them with landing pages.

20 white paper landing page examples

1. Oracle

This picture shows marketers how Oracle uses a white paper landing page to create a great first impression and generate leads.

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2. Tableau

This picture shows marketers how Tableau uses a white paper landing page to create a great first impression and generate leads.

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3. Motorola

This picture shows marketers how Motorola uses a white paper landing page to create a great first impression and generate leads.

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4. NetSuite

This picture shows marketers how NetSuite uses a white paper landing page to create a great first impression and generate leads.

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5. Netronic

This picture shows marketers how Netronic uses a white paper landing page to generate leads.

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6. Leeyo

This picture shows marketers how Leeyo uses a white paper landing page to generate leads.

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7. Aeris

This picture shows marketers how Aeris uses a white paper landing page to create a great first impression and generate leads.

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8. IDG Enterprise

This picture shows marketers how IDG uses a white paper landing page to create a great first impression and generate leads.

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9. Meta

This picture shows marketers how Met
a uses a white paper landing page to create a great first impression and generate leads.

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10. Tata Communications

This picture shows marketers how Tata Communications uses a white paper landing page to generate leads.

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11. HYLA

This picture shows marketers how Hyla uses a white paper landing page to generate leads.

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12. AtScale

This picture shows marketers how AtScale uses a white paper landing page to create a great first impression and generate leads.

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13. Develop

This picture shows marketers how Develop uses a white paper landing page to generate leads.

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14. Exact Macola

This picture shows marketers how Exact uses a white paper landing page to generate leads.

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15. Zeta

This picture shows marketers how Zeta uses a white paper landing page to generate leads.

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16. Yext

This picture shows marketers how Yext uses a white paper landing page to generate leads and brand awareness.

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17. RAIN Group

This picture shows marketers how Rain Group uses a white paper landing page to generate leads.

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18. Aiim

This picture shows marketers how Aiim uses a white paper landing page to create a great first impression and generate leads.

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19. Averna

This picture shows marketers how Averna uses a white paper landing page to create a great first impression and generate leads.

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20. eScan

This picture shows marketers how MicroWorld Technologies uses a white paper landing page to generate leads.

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What could be A/B tested on this landing page

How do you do white paper marketing?

At the awareness and consideration stages of the buyer’s journey, white papers can pass along valuable information that your prospects can use to make more informed business decisions. And they can position your company as an authority to revisit when they have a similar problem or question.

How do you use them in your marketing funnel? Do you find them as valuable as Content Marketing Institute’s respondents do?

Let us know in the comments, then build a white paper landing page that convinces your prospects to claim yours with the most designer-friendly platform on the market.

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