7 Pardot Landing Pages That Get Potential Customers to Act

7 Pardot Landing Pages That Get Potential Customers to Act

Last updated on by in Landing Page Examples


As one of the leading marketing automation vendors, Pardot joined forces with Salesforce in 2012 to help marketers build and deploy marketing campaigns from the cloud. Together, both platforms empower every rep to act in the moment of engagement, and every marketer to drive greater results from their campaigns.

To generate great results and capture as many qualified leads as possible, Pardot creates landing pages so they can nurture leads down their sales funnel.

Landing pages are standalone pages that use persuasive elements like compelling copy, relevant imagery, social proof, and optimized CTAs to convince visitors to take an action. That action could be to download an ebook or whitepaper, register for a webinar, sign up for a product demo, etc.

Let’s evaluate several Pardot landing pages and take a look at how well they persuade visitors to take action.

7 Pardot landing pages to inspire your next page design

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. To get visitors to watch their demo video

This picture shows marketers how Pardot uses a landing page to promote their free demo.

What the page does well:

What the page could change or A/B test:

2. To generate downloads of their lead nurturing guide

This picture shows marketers how Pardot uses a landing page to promote it's lead nurturing white paper.

What the page does well:

What the page could change or A/B test:

3. To register for their customer journey webinar

This picture shows marketers how Pardot uses a landing page to promote its customer journey webinar.

What the page does well:

What the page could change or A/B test:

4. To provide user experience feedback

This picture shows marketers how Pardot uses a landing page to persuade visitors to submit user feedback about their software.

What the page does well:

What the page could change or A/B test:

5. To generate downloads of their lead scoring white paper

This picture shows marketers how Pardot uses a landing page to promote its lead scoring and grading white paper.

What the page does well:

What the page could change or A/B test:

6. To convince visitors to take a guided tour

This picture shows marketers how Pardot uses a landing page to promote a free guided tour of their software.

What the page does well:

What the page could change or A/B test:

7. To sign up for Pardot updates

This picture shows marketers how Pardot uses a landing page to persuade visitors to subscribe to their newsletter and stay in touch.

What the page does well:

What the page could change or A/B test:

Which Pardot landing pages stood out the most?

Pardot understands that its customers are seasoned online marketers, so they need to have professional landing pages that leave a lasting impression. Pardot has found success by optimizing their landing pages that appeal to their target audience and persuading visitors to take action.

Regardless of your offer, create your best first impression by building a professional landing page with Instapage. Our platform is the most customizable solution with the most advanced analytics in the industry.

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