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Landing Page Patterns: How People Consume Web Content
Landing pages

Landing Page Patterns: How People Consume Web Content

No matter how well you design your landing page, it’s unlikely visitors will see every element of it. What’s…

10 Scarcity Examples to Inspire Your Next Landing Page
Landing Page Examples

10 Scarcity Examples to Inspire Your Next Landing Page

In the 1970s, experimenter Stephen Worchel and his colleagues wanted to evaluate scarcity’s effect on people. So,…

21 Landing Page Best Practices to Implement in 2021
Conversion Optimization

21 Landing Page Best Practices to Implement in 2021

If your New Year’s resolution has anything to do with growing your bottom line, there’s one thing every…

We Analyzed Thousands of Landing Pages—This Is What We Found
Landing Page Examples

We Analyzed Thousands of Landing Pages—This Is What We Found

Landing page best practices aren’t universal. Your ability to create knockout campaigns depends on how well you meet…

How Biden & Trump Are Using Landing Pages to Win
Landing Page Examples

How Biden & Trump Are Using Landing Pages to Win

Every presidential candidate has political advertisements across the web, vying to make an impression on citizens,…

6 Ecommerce Brands Using Benefits vs. Features on Pages
Ecommerce

6 Ecommerce Brands Using Benefits vs. Features on Pages

What do Tencel Cooling Covers, Gel Memory Foam, and Real-Time Optimization have in common? As you’ll see,…

Want a Good Quality Score? Perfect the Post-click Experience
Google Ads

Want a Good Quality Score? Perfect the Post-click Experience

Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…

How to Avoid Intrusive Advertising & Deliver Better Ads
Advertising

How to Avoid Intrusive Advertising & Deliver Better Ads

The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…

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