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8 Examples of Effective DTC Advertising
Advertising

8 Examples of Effective DTC Advertising

Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…

5 Facebook Advertising Best Practices to Follow in 2021
Conversion Optimization

5 Facebook Advertising Best Practices to Follow in 2021

Every year brings new advertising opportunities—advertising trends, technology, and tactics are never stationary. To…

7 Ways to Optimize Facebook Ads and Boost Conversions
Conversion Optimization

7 Ways to Optimize Facebook Ads and Boost Conversions

We’ve all seen the stats that show just how popular Facebook is. During the fourth quarter of last year, Facebook…

Will the iOS 14.5 Update Hurt My Advertising Business?
Advertising

Will the iOS 14.5 Update Hurt My Advertising Business?

Due to growing privacy concerns among consumers, Apple has taken a hard-line approach in its most recent 14.5 update. Now,…

How To Design a Landing Page That Converts
Landing pages

How To Design a Landing Page That Converts

Nobody purposely creates an uninspiring landing page. Unfortunately, it happens quite often. As a result, average…

Landing Page Optimization: A Comprehensive Guide
Conversion Optimization

Landing Page Optimization: A Comprehensive Guide

Your first attempt at designing a landing page isn’t going to be perfect. It may be good enough to generate…

13 Stunning Examples of Social Proof That Elevate Trust
Conversion Optimization

13 Stunning Examples of Social Proof That Elevate Trust

At some point in your life, chances are you’ve heard the question, “Are you a leader or a follower?”…

13 Creative Call-to-Action Examples That Elicit a Response
Conversion Optimization

13 Creative Call-to-Action Examples That Elicit a Response

On a landing page, the call to action is supposed to be the final persuasive nudge toward conversion. After a magnetic…

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