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Lessons from Landing Pages that Convert
Landing Page Examples

Lessons from Landing Pages that Convert

Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…

5 Landing Page Design Lessons From Retail Stores
Ecommerce

5 Landing Page Design Lessons From Retail Stores

Think back to your last in-store experience. What sections of the store did you go to? What items drew your attention? Did…

10 Best Practices to Increase Conversions on Checkout Pages
Conversion Optimization

10 Best Practices to Increase Conversions on Checkout Pages

If customers have made it to your checkout page, you must be doing something right—right? Not necessarily. The…

What is a Micro-Audience?
Advertising

What is a Micro-Audience?

Did you know 77% of marketing ROI comes from segmented, targeted, and triggered campaigns? Audience segmentation helps your…

What Is the Facebook 20% Rule & Why Your Ads Should Follow It
Facebook Advertising

What Is the Facebook 20% Rule & Why Your Ads Should Follow It

Social and digital marketers who have been in the game for awhile will remember a Facebook rule called the “20%…

Instapage Stands with Ukraine
Instapage Updates

Instapage Stands with Ukraine

Over the past month, we’ve been saddened, frustrated and angered by the invasion of Ukraine. Our employees in Poland…

6 Simple Landing Page Edits that Skyrocket Your Conversions
Landing pages

6 Simple Landing Page Edits that Skyrocket Your Conversions

It happens to the best of us. You’ve spent hours putting together a landing page, fretting over headlines, CTA…

5 Best Practices to Write Click-Worthy Facebook Ad Copy
Conversion Optimization

5 Best Practices to Write Click-Worthy Facebook Ad Copy

Wondering if businesses are still investing in Facebook ads after the Apple iOS 14.5 update? Well, yes they are. In 2021…

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