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5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
Conversion Optimization

5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)

As an advertiser, you want to achieve growth while spending your advertising dollars as efficiently as possible. Whether…

What Is a Good Conversion Rate?
Conversion Optimization

What Is a Good Conversion Rate?

Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…

5 Best Practices to Optimize Google Ads for Conversions
Conversion Optimization

5 Best Practices to Optimize Google Ads for Conversions

You’ve probably heard this advice more times than you can count: Optimize your Google Ads. But just what does that…

What Is a Good Bounce Rate for a Landing Page?
Conversion Optimization

What Is a Good Bounce Rate for a Landing Page?

Bounce rate is a metric that many marketers worry about—and with good reason. Bounce rates are often far too high,…

9 Examples of Effective Google Ads Campaigns
Google Ads

9 Examples of Effective Google Ads Campaigns

If you’re looking for examples of wonderfully executed Google Ad campaigns, you’ve come to the right place. In…

How to Reduce Your Average CPC in 10 Steps
Advertising

How to Reduce Your Average CPC in 10 Steps

You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…

7 Search Engine Marketing Best Practices to Follow in 2021
Conversion Optimization

7 Search Engine Marketing Best Practices to Follow in 2021

It’s been 20 years since the launch of Google Ads, and yet, many advertisers have continued to rely on the same PPC…

8 Examples of Effective DTC Advertising
Advertising

8 Examples of Effective DTC Advertising

Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…

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