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The Difference Between Converting on Facebook and Google
Conversion Optimization

The Difference Between Converting on Facebook and Google

Most online advertising now takes place on two primary options—Facebook and Google Ads. While both advertising giants…

Instapage Named a Leader in the G2 Grid® for Landing Page Builders
Press Release

Instapage Named a Leader in the G2 Grid® for Landing Page Builders

SAN FRANCISCO, April 19, 2022—Instapage has been identified as one of the Top 50 Marketing Products, Most…

How to Optimize Your Product Landing Page for Every Customer
Conversion Optimization

How to Optimize Your Product Landing Page for Every Customer

For DTC brands, product landing pages are where the conversion happens. Your product landing page aims to persuade visitors…

Lessons from Landing Pages that Convert
Landing Page Examples

Lessons from Landing Pages that Convert

Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…

5 Landing Page Design Lessons From Retail Stores
Ecommerce

5 Landing Page Design Lessons From Retail Stores

Think back to your last in-store experience. What sections of the store did you go to? What items drew your attention? Did…

10 Best Practices to Increase Conversions on Checkout Pages
Conversion Optimization

10 Best Practices to Increase Conversions on Checkout Pages

If customers have made it to your checkout page, you must be doing something right—right? Not necessarily. The…

What is a Micro-Audience?
Advertising

What is a Micro-Audience?

Did you know 77% of marketing ROI comes from segmented, targeted, and triggered campaigns? Audience segmentation helps your…

What Is the Facebook 20% Rule & Why Your Ads Should Follow It
Facebook Advertising

What Is the Facebook 20% Rule & Why Your Ads Should Follow It

Social and digital marketers who have been in the game for awhile will remember a Facebook rule called the “20%…

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