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3 Steps to Setting up Campaign Goals and Digital Advertising KPIs
Advertising

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs

Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing…

How to Improve Your Google Ads Landing Page Experience
Conversion Optimization

How to Improve Your Google Ads Landing Page Experience

Many advertisers think a user’s brand journey starts with the ad click. However, to get that ad click, they need to…

Bing Ads vs. Google Ads: Which Ad Platform is Right For You
Advertising

Bing Ads vs. Google Ads: Which Ad Platform is Right For You

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…

11 Common Causes of Slow Landing Page Load Speeds
Landing pages

11 Common Causes of Slow Landing Page Load Speeds

You know you need to improve your landing page load speeds, but you don’t know what’s bogging them down.…

Slay Your D2C Marketing Strategy With Facebook Ads
Conversion Optimization

Slay Your D2C Marketing Strategy With Facebook Ads

The real secrets to Facebook success lie in the way we view the advertising platform. Far from being another surface-level…

3 Trends That Explain Why Your CPC Is Rising
Conversion Optimization

3 Trends That Explain Why Your CPC Is Rising

Even if you diligently follow pay-per-click advertising best practices, you may still find your cost-per-click rising.…

How to Build SEO Friendly Landing Pages
Landing pages

How to Build SEO Friendly Landing Pages

You could pay top dollar to have the best copywriter in the world write the most engaging, jaw-dropping content…

What Advertisers Can Learn From Google and Facebook
Google Ads

What Advertisers Can Learn From Google and Facebook

While advertising rules and trends may change, one fact remains constant. Personalizing advertising campaigns is where…

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