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How Brand Storytelling Boosts Lifetime Customer Value
Conversion Optimization

How Brand Storytelling Boosts Lifetime Customer Value

The best brands in the world tell rich stories that speak to the basic human need to belong. Brands like Nike or…

Tutorial: How to Make an Effective Squeeze Page
Conversion Optimization

Tutorial: How to Make an Effective Squeeze Page

Are you looking to build an email list and nurture leads? A squeeze page is a specific type of landing page that can be a…

The Best Mobile Ad Platforms for Digital Marketers
Advertising

The Best Mobile Ad Platforms for Digital Marketers

With people spending around 3 hours and 15 minutes on their smartphone per day delivering ads via mobile ad platforms is a…

6 CTA Button Best Practices to Optimize Your Landing Pages
Landing pages

6 CTA Button Best Practices to Optimize Your Landing Pages

A call to action (CTA) button is a primary element without which your a…

Everything You Should Know About Google Ads Final URLs
Google Ads

Everything You Should Know About Google Ads Final URLs

In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL.…

Low ROAS? Here’s Why It’s Happening & How to Solve It
Conversion Optimization

Low ROAS? Here’s Why It’s Happening & How to Solve It

You set up an ad campaign in the hopes of generating as many clicks as possible to increase your traffic volume. After…

What is Retargeting? Everything You Need to Achieve Greater ROI
Conversion Optimization

What is Retargeting? Everything You Need to Achieve Greater ROI

Retargeting allows you to keep your brand in front of your potential customers after they have left your…

Tutorial: Increase Engagement and Get More Leads with Multistep Forms
Conversion Optimization

Tutorial: Increase Engagement and Get More Leads with Multistep Forms

It’s not uncommon for web users to click away from a post-click landing page because it’s too long or the lead…

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