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6 CTA Button Best Practices to Optimize Your Landing Pages
Landing pages

6 CTA Button Best Practices to Optimize Your Landing Pages

A call to action (CTA) button is a primary element without which your a…

Everything You Should Know About Google Ads Final URLs
Google Ads

Everything You Should Know About Google Ads Final URLs

In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL.…

Low ROAS? Here’s Why It’s Happening & How to Solve It
Conversion Optimization

Low ROAS? Here’s Why It’s Happening & How to Solve It

You set up an ad campaign in the hopes of generating as many clicks as possible to increase your traffic volume. After…

What is Retargeting? Everything You Need to Achieve Greater ROI
Conversion Optimization

What is Retargeting? Everything You Need to Achieve Greater ROI

Retargeting allows you to keep your brand in front of your potential customers after they have left your…

Tutorial: Increase Engagement and Get More Leads with Multistep Forms
Conversion Optimization

Tutorial: Increase Engagement and Get More Leads with Multistep Forms

It’s not uncommon for web users to click away from a post-click landing page because it’s too long or the lead…

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs
Advertising

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs

Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing…

How to Improve Your Google Ads Landing Page Experience
Conversion Optimization

How to Improve Your Google Ads Landing Page Experience

Many advertisers think a user’s brand journey starts with the ad click. However, to get that ad click, they need to…

Bing Ads vs. Google Ads: Which Ad Platform is Right For You
Advertising

Bing Ads vs. Google Ads: Which Ad Platform is Right For You

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…

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