What Goes Into a Successful Medical Landing Page?

What Goes Into a Successful Medical Landing Page?

Last updated on by in Conversion Optimization

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Up until a couple of years ago, word of mouth was considered a pretty good advertising technique — especially in the medical industry. Health care professionals provided their existing patients with the best care possible so that they could, in turn, leave them glowing reviews to get more patients.

In today’s marketing world, traditional marketing strategies like word of mouth don’t work as well as they did (in fact these strategies have been replaced by other forms of social proof). If your practice is in need of more patients, you need to actively seek them. Landing pages can help you do just that.

Many other industries understand the importance of landing pages when it comes to converting wandering traffic into committed clients.

So, today we’re going to examine the medical industry and see how they use landing pages to generate leads, offer free consultations, — virtually any goal.

Some of the examples are not landing pages in the truest sense but perform a similar function due to their connection to the PPC ad. Pages that are not true landing pages have been identified below.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss, and some examples may be A/B testing their page with an alternate version than is displayed below.)

Let’s begin.

Medical insurance companies

Liberty HealthShare

medical-landing-pages-liberty

What the page does well:

What could be A/B tested:

Obamacare

medical-landing-pages-obamacare

What the page does well:

What could be A/B tested:

Dentists

1-800-Dentist

dentist-medical-landing-page

What the page does well:

What could be A/B tested:

Gallery 57 Dental

medical-landing-page-gallery-57-dental

*Not a true landing page because the URL is their homepage.

What the page does well:

What could be A/B tested:

Fertility doctors

Fresenius Vascular Care

medical-landing-pages-varicocele

What the page does well:

What could be A/B tested:

Stanford Medicine

stanford-medical-landing-page

What the page does well:

What could be A/B tested:

Chiropractors

Dr. Steven Shoshany

dr-shoshany-medical-landing-page

*Not a true landing page because the URL is the homepage.

What the page does well:

What could be A/B tested:

Podiatrists

Dr. Joseph Stern

stern-podiatry-medical-landing-page

*Not a true landing page because the link is Dr. Stern’s “about” page on his website.

What the page does well:

What could be A/B tested:

Does your medical practice have a landing page yet?

Medical landing pages are a necessity for healthcare professionals who want to expand their client base or fulfill other conversion goals. But, just publishing a landing page doesn’t do the trick, it should be optimized and worthy of converting.

Design your next highly customizable landing page with Instapage and A/B test it using the above critiques. You’ll certainly be glad you did.

Show Me The 35 Best Landing Page Tips