9 IBM Landing Page Examples: How the Tech Giant Optimizes for Conversions and Lead Generation

9 IBM Landing Page Examples: How the Tech Giant Optimizes for Conversions and Lead Generation

Last updated on by in Landing Page Examples

Could you imagine using IBM’s predictive analysis to fill out your NCAA tournament bracket ten years ago? The IBM Watson platform has been developed into a tool that users can apply in their daily lives. IBM is one of the largest corporations in the world, but they are still innovating and finding new ways to impact the people and companies who use their products.

IBM’s investment in developing new technology has played a huge role in their success. However, technological advances alone can’t explain the corporation’s growth. IBM employs a savvy digital marketing team that leverages landing pages as a major part of their strategy to generate leads.

Landing pages are standalone pages that are designed for one purpose: conversion. Landing pages use persuasive elements such as compelling headlines, visual cues, and social proof to convince a prospect to take action. IBM’s landing pages ask prospects to take action on offers such as e-books, free trials, newsletters, and white papers.

Here are a few ways the IBM marketing team optimizes landing pages for conversion and maximizes lead generation.

9 IBM landing page examples

1. To promote their cyber security paper

A quick Google search for “IBM cyber security” will display IBM ads with links to the company’s Watson technology and landing page offers. The “Security In Cognitive Era” link takes visitors to the landing page below:

IBM Landing Page Cybersecurity

IBM Landing Page message match

What the page does well:

What the page could change or A/B test:

2. To encourage viewers to sign up for a Blueworks Live trial

IBM Landing Page blueworks

What the page does well:

What the page could change or A/B test:

3. To increase sign ups for their newsletter

IBM Landing Page newsletter

What the page does well:

What the page could change or A/B test:

4. To offer their file & object storage ebook

IBM Landing Page storage ebook

What the page does well:

What the page could change or A/B test:

5. To increase sign ups for their modern storage infrastructure webcast

IBM Landing Page storage

What the page does well:

What the page could change or A/B test:

6. To generate interest in their ESG analysis book

IBM Landing Page ebook

What the page does well:

What the page could change or A/B test:

7. To promote their SAP HANA migration webcast

IBM Landing Page webcast

What the page does well:

What the page could change or A/B test:

8. To encourage downloads of their content management ebook

IBM Landing Page white paper

What the page does well:

What the page could change or A/B test:

9. To get visitors to register for an IBM Cloud webcast

IBM Landing Page cloud webcast

What the page does well:

What the page could change or A/B test:

Design landing pages to catch your prospects eyes

IBM uses persuasive elements to convince prospects to convert on their newsletter, whitepaper, free trial, and ebook offers. The IBM marketing team has proven to be skilled at optimizing landing pages with the right elements to maximize conversions.

You can build landing pages as persuasive (or even more so) with Instapage. Our designer-friendly platform is completely customizable so that you can choose the look that is right for your next campaign.

Show Me The Top 15 Landing Page Styles