The History of Google Ads 20 Years in the Making (Infographic)

The History of Google Ads 20 Years in the Making (Infographic)

Last updated on by Brandon Weaver in Google Ads

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers.

From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

Its history is best told visually, so check out the Google Ads infographic and see how far it has come. What will they introduce next?

(Note: This list does not contain every single update in the history of Google Ads. Instead, it includes the most significant product updates and events during its lifetime at the time of this article’s publishing in March 2018.)

Google AdWords infographic updated

Brandon Weaver

by Brandon Weaver

Brandon Weaver is the Head of Content at Instapage. He's one of the worlds leading experts on digital advertising, CRO, & personalization.

Ready to turn more ad clicks into conversions?

Try the world's most advanced landing page platform. Start a 14-day trial or schedule a demo.

Subscribe to the Instapage Blog

Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation.

You will only receive quality content.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.
Got it close