Google AdWords’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers.
From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.
Its history is best told visually, so check out the Google AdWords infographic and see how far it has come. What will they introduce next?
(Note: This list does not contain every single update in the history of Google AdWords. Instead, it includes the most significant product updates and events during its lifetime at the time of this article’s publishing in March 2018.)