The History of Google Ads 20 Years in the Making (Infographic)

by Brandon Weaver in Google Ads This image shows Google Advertising techniques.

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers.

From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

Its history is best told visually, so check out the Google Ads infographic and see how far it has come. What will they introduce next?

(Note: This list does not contain every single update in the history of Google Ads. Instead, it includes the most significant product updates and events during its lifetime at the time of this article’s publishing in March 2018.)

Google AdWords infographic updated

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Brandon Weaver

by Brandon Weaver

Brandon Weaver is one of the worlds leading experts on digital advertising, CRO, & personalization, with more than a decade in the industry.

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