10 Free Trial Landing Page Examples: Let Your Prospects Sell Themselves

10 Free Trial Landing Page Examples: Let Your Prospects Sell Themselves

Last updated on by Marcus Johnson in Landing Page Examples


When car shoppers visit a dealership, they aren’t necessarily looking to buy right away. A car salesperson must nurture the relationship, answer their questions, offer a test drive, and relieve their doubts before a purchase is made. Marketers take their online prospects through a similar journey as they move from the awareness stage to the decision stage.

In the decision stage of the buyer’s journey, prospects already know they have a problem, have evaluated their options, and are testing out who they should purchase from. Marketers know this well, as an estimated 93% of web-based companies and startups offer a free trial at the bottom of their marketing funnel. That percentage is overwhelming because a free trial offer is the best way for prospects to experience the product and sell themselves on using it.

Now let’s examine how businesses are using free trial landing pages to convert prospects.

10 free trial landing page examples

(For shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. LinkedIn

free trial landing page LinkedIn

What the page does well:

What the page could change or A/B test:

2. Salesforce

free trial landing page Salesforce

What the page does well:

What the page could change or A/B test:

3. Norton

free trial landing page Norton

What the page does well:

What the page could change or A/B test:

4. Xero

Xero, a cloud based accounting software, understands that paid search ads should be connected with dedicated landing pages. Searching on Bing for “Xero free trial” displays this ad, which then sends visitors to the corresponding landing page:

free trial landing page Xero ad
free trial landing page Xero

What the page does well:

What the page could change or A/B test:

5. GoToMeeting

Searching on Google for “web conferencing free trial” displays these top AdWords ads. Clicking GoToMeeting’s ad sends visitors to the following page:
free trial landing page AdWords ad
free trial landing page GoToMeeting

What the page does well:

What the page could change or A/B test:

6. Hootsuite

free trial landing page Hootsuite

What the page does well:

What the page could change or A/B test:

7. WebEx

free trial landing page WebEx

What the page does well:

What the page could change or A/B test:

8. FreshBooks

free trial landing page FreshBooks

What the page does well:

What the page could change or A/B test:

9. SendGrid

free trial landing page SendGrid

What the page does well:

What the page could change or A/B test:

10. BigCommerce

free trial landing page BigCommerce

What the page does well:

What the page could change or A/B test:

How does your free trial landing page compare?

Is your business using free trials at the bottom of the marketing funnel to help prospects make a purchasing decision? What tips will you take from the critiques above and incorporate on your free trial landing page?

Get started creating your free trial landing page with Instapage as our 100% customizable templates and designer-friendly software will help you optimize your next landing page.

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