9 Effective Eloqua Landing Pages to Leverage in Your Next Digital Campaign

9 Effective Eloqua Landing Pages to Leverage in Your Next Digital Campaign

Last updated on by Marcus Johnson in Landing Page Examples


Acquired by Oracle in 2012, Eloqua is an industry leader in marketing automation by providing rich digital experiences throughout each stage of the buyer’s journey. To help with this, Eloqua uses landing pages as part of their strategy to engage prospects and move them down the marketing funnel.

Landing pages are standalone pages that convince visitors to take action using persuasive elements like benefit-oriented headlines, hero shots, and social proof. The action on the page could be to download an ebook, register for a webinar, sign up for a free trial, product demonstration, and more.

Now let’s evaluate a variety of Eloqua landing pages and see how they persuade visitors to take action. (You will notice that a majority of the examples display the Oracle Marketing Cloud branding, which is the parent brand for which Eloqua belongs.)

9 Eloqua landing page examples that can inspire your next page design

1. To promote their lead scoring guide

This image shows the lead scoring guide Eloqua landing page

What the page does well:

What the page could change or A/B test:

2. To generate downloads of their content marketing ebook

This image shows the Eloqua landing page that offers visitors their ebook

What the page does well:

What the page could change or A/B test:

3. To generate downloads of their social data ebook

This image shows the Eloqua landing that offers visitors their social data ebook

What the page does well:

What the page could change or A/B test:

4. To encourage CMOs to download their CMO report

Eloqua uses Twitter to promote content offers to its audience. The key difference with this example is that it jumps from Eloqua branded content (the tweet below) to send visitors to an Oracle blog post on how CMOs make data driven decisions. For online users who aren’t familiar with the Eloqua-Oracle relationship, this kind of disconnect can hurt conversions.

This image shows the tweet used to promote the Eloqua landing page for CMOs

This image shows the Eloqua landing page used to promote their report for CMOs

What the page does well:

What the page could change or A/B test:

5. To promote their email deliverability guide

Twitter users who click on this Eloqua tweet are sent to a blog post with a CTA for this email deliverability guide:

This image shows the Eloqua landing page that offers visitors their email deliverability ebook

What the page does well:

What the page could change or A/B test:

6. To offer their marketing technology guide

Clicking the link in this Eloqua tweet sends people to a landing page with the marketing technology guide:

This image shows the Eloqua landing page used to promote their marketing technology guide

What the page does well:

What the page could change or A/B test:

7. To promote their data management paper

This image shows the Eloqua landing page used to promote their data activation results guide

What the page does well:

What the page could change or A/B test:

8. To generate downloads of their financial services marketing kit

This image shows the Eloqua landing page that promotes their marketing kit

What the page does well:

What the page could change or A/B test:

9. To persuade visitors to request a demo

this image shows the Eloqua landing page used to promote their product demo

What the page does well:

What the page could change or A/B test:

Which Eloqua landing page was the most persuasive?

Eloqua knows that its visitors are experienced marketers looking for campaign personalization and real-time insights. They understand the need for optimized landing pages that help marketers quickly find the value in their services and persuade them to take action.

Which Eloqua landing page left the biggest impact on you?

Let us know in the comments below, then create a strong first impression with your prospects by building your next landing page with Instapage. With our designer-friendly platform, you too can offer a personalized experience and generate maximum leads.

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