Custom Code Landing Page Features

Landing page templates, such as those offered by Instapage, are a great starting point for your page design. But sometimes, you need more than a pre-designed template to get the engagement and conversions you want.

When you are looking to add an element or functionality, and you can’t find a landing page template that has everything you need for a personalized page experience you can use custom codes to add elements that might make a difference between a conversion and a page bounce.

Today we’ll go over landing page elements and functionality that you can add to your pages via custom code features and how many of these are available for you to do inside the Instapage builder.

Note: While adding custom code to your pages might feel intimidating, you don’t need to do all the work yourself. Need help? Our Instapage customer success team can help you implement your custom code designs.

What is a custom code landing page?

Think of a custom code landing page as a landing page that’s been turbocharged. It is a landing page that allows you to add custom HTML, CSS, and JavaScript code to enhance the page’s functionality and customize the design beyond what standard drag-and-drop builders offer.

Marketers opt for custom code landing pages when they want to:

• Deliver an elevated or unique user experience
• Want the design of their page to stand out
• Need advanced functionality that typically can’t be found in standard templates
• Run A/B tests to determine which variants help drive conversions

Custom codes can be used for a variety of landing page upgrades. Here are some examples.

Adding a personalized greeting to your landing page

Adding a personalized greeting to your landing page helps visitors feel noticed and valued right from the start. It creates a friendly, welcoming vibe that encourages people to stay and explore more. Plus, when visitors feel the page speaks directly to them, they’re more likely to trust your brand and take action.

Animated elements and CTA buttons

Adding animated elements and clear CTA buttons to your landing page can make it more engaging and easy to navigate. Animation helps grab visitors’ attention in a fun way, while well-placed CTA buttons guide them toward the next steps. Together, they make the page more interactive and user-friendly, helping keep visitors interested and ready to take action.

Interactive animations, demos, or carousels on landing pages

Adding interactive animations, demos, or carousels to your landing page can make it more exciting and easier for visitors to learn about your product or service. These features let people explore at their own pace, making the experience more enjoyable and memorable. Plus, keeping visitors engaged this way can lead to more time on your page and better chances they’ll take action.

Custom loading screens

Custom loading screens make waiting more enjoyable for visitors by adding something fun or visually interesting while the page loads. Instead of getting frustrated, users stay engaged and are more likely to stick around. Plus, a unique loading screen adds a bit of personality to your site, making it feel polished and memorable.

Dynamic content based on user’s location

Adding dynamic content based on a user’s location makes the experience feel more personal and relevant. For instance, it can show local deals, nearby store locations, or content specific to their area, making it super useful. This little touch helps users feel appreciated and understood, which can lead to them staying longer and taking action.

Instapage custom code landing page features

Instapage is designed to drive conversions for your marketing campaigns, it powers your campaigns and turns more ad clicks into customers with experimentation, optimization, reporting, and growth tools. Although all Instapage customers get access to hundreds of pre-built templates, Instapage does allow for custom coding when users want extra functionality from their landing pages.

Instapage allows you to add customizations with Javascript, HTML/CSS, or third-party scripts. You may use custom coding to add custom widgets to your landing page or to add tags for remarketing, analytics, and conversion tracking.

The intuitive page builder makes it easy to integrate custom elements into your page by following a few simple prompts.

Some custom code features include:

Range slider

A two-handle slider control is useful when you want your page visitors to select between a range of values, such as prices, times, dates, and more, by dragging the slider handles from left to right. This adds an interactive element to a user’s experience on landing pages and helps elevate standard lead capture forms.

Range sliders allow your prospects to compare multiple options that are relevant to them without having to submit more than one form. It also provides a great mobile experience since dragging a slider is easy to do on a mobile device.

Expandable sections/accordions

Expandable sections are popular because they allow you to put a lot of content on a page in a contained way. Users will not be able to see the content until they expand the section, and each section can have its dedicated headline to let the user know what information to expect.

This type of feature is often used for something like FAQs, where a lot of information can be conveyed without cluttering a page.

Google Analytics event tracking

For those who want to collect enhanced measurements and data, you can use scripts to set up custom tracking. Doing so will allow you to track things like conversions triggered by button clicks, conversions triggered from form submissions, conversion events from multiple platforms, deep A/B testing insights, and more.

Here are ways you can personalize your landing pages even further using custom codes:

• Use HTML to format fonts, text styles, background colors, and more to your liking
• Add progress bars that tell a user how close they are to completing a form
• Add social media widgets that update in real-time so users can understand what kind of content to expect from you
• Embed interactive elements to your landing page to give users an idea of what the product experience would look like
• Create custom form validations that communicate error, completion, or thank you messages or anything that would enhance the user experience
• Create an interactive experience with elements that animate, transition in unique ways, and are visually appealing

Create customized landing pages to boost your ad campaigns

Custom tailored landing pages are a powerful way to boost conversions and get a higher return on ad spend (ROAS).

Instapage is an easy-to-use, intuitive landing page platform that comes with a drag-and-drop builder, hundreds of templates, multi-step forms, A/B testing, AI assistance, built-in analytics, and more to help marketers get more out of their campaigns without relying on big teams, costly marketing tools, or coding experience.

Features like sticky bars, image carousels, text formatting options, popups, and custom forms are built into Instapage, but you can use custom codes to customize your landing page even further.

Our robust documentation and customer success managers can help you implement custom codes and make the most out of your landing pages.

Want to see if Instapage is the right fit for you? Try a free 14-day trial of Instapage today.