4 Casper Landing Page Examples to Give You Optimization Ideas

4 Casper Landing Page Examples to Give You Optimization Ideas

Last updated on by Stephanie Mialki in Landing Page Examples

Casper — the mattress brand with nearly one million customers, over 20,000 reviews on Google Trusted Stores, and tens of thousands of 5-star reviews — has an ultimate goal to generate more mattress sales. To help achieve this goal, Casper landing pages are frequently used to lead prospects to sales pages, or their “Shop The Mattresses” page.

Before we get ahead of ourselves, though, let’s review the basics and then see how they use ads and landing pages to get people to review their product offers.

What is a landing page?

A landing page is a standalone web page that uses persuasive elements — such as a compelling headline, engaging media, valuable social proof, attention-grabbing CTA buttons, etc. — to convince visitors to take action on a specific offer. That action could be to sign up for a free trial, set up an account, download a guide, register for a webinar, schedule a demo, and more.

Casper landing page campaigns

(For shorter pages, we’ve displayed the entire page. For longer pages, we’ve only shown above the fold, so you’ll need to click through to the page to see some of the points we discuss. Also, keep in mind that some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. Best-reviewed mattress

A Google search for “buy a mattress online” displayed this Casper ad:

Casper landing pages search ad

Clicking the “Don’t Settle Get the Best” extension link takes users to this landing page:

Casper landing pages compare mattresses

What the page does well:

What could be A/B tested:

2. Award-winning mattress

In the same AdWords ad shown above, clicking the ad headline takes search users to this Casper landing page:

Casper landing pages award winning

What the page does well:

What could be A/B tested:

3. Casper The Podcast

This recent post from Casper’s Facebook Page promotes their podcast:

Casper landing pages podcast Facebook ad

Clicking the post takes users to this landing page, where they can learn more about Casper The Podcast:

Casper landing pages podcast

What the page does well:

What could be A/B tested:

4. Affirm financing

From this AdWords ad:

Casper landing pages financing search ad

when search users click the “Casper Financing” sitelink extension, they’re directed to this financing landing page:

Casper landing pages financing

What the page does well:

What could be A/B tested:

$75 Off discount ad

Casper landing pages discount ad

During a separate browsing session on desktop, this retargeting ad appeared because of my previous activity on Casper’s web pages. Unfortunately, clicking the ad takes prospects to Casper’s homepage instead of a dedicated landing page, so for this example, let’s see what the ad does well and what could be changed:

What the ad does well:

What could be A/B tested on this ad:

Use landing pages to boost sales like Capser

Delivering a personalized buying experience, from ad to landing page, is key to boosting online sales and retaining customers. Although Casper has one primary goal and directs all of their paid traffic to similar landing pages (and ultimately to a sales page), be sure to create a unique landing page for every one of your offers.

No matter your goal, create an optimal visitor experience while achieving higher conversion rates by building 100% customizable landing pages with Instapage. Our designer-friendly builder, team collaboration, Instablocks™, and advanced analytics will have you creating high-converting landing pages at scale in just minutes.

landing page examples
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