In an August 2016 survey of digital marketers worldwide, results show that as much as 92% are already using or plan to use the easiest and most effective method of conversion optimization. That method is A/B testing.
A/B testing is a method of gathering insight to aid in optimization, which allows you to compare two different versions of a web page to determine which performs better.
Our new guide, What is A/B Testing?, is the ideal resource for any marketer looking to test their post-click landing pages to ensure they’re getting the most out of their marketing efforts.
In this comprehensive A/B testing guide, you’ll learn:
- How to use A/B testing to boost your post-click landing page conversion rate
- What testable post-click landing page elements may have an impact on your conversion rate
- How to recognize if you’re ready to start A/B testing your post-click landing pages, or if your time would be better spent optimizing other areas of your campaign
- The step-by-step A/B testing process, from beginning to end
You can access the guide by clicking the image above or by visiting the Marketing Resources section of our website footer, listed as “A/B Testing.”
Here’s a brief summary of each of the six chapters contained within the guide:
Chapter 1: A/B Testing Overview
The guide starts with a brief overview explaining what A/B testing is, how it works, and the elements you can test to improve your post-click landing pages. Also included is a short video with an example A/B test.
Chapter 2: Questions to ask yourself before A/B testing
What are your expectations with A/B testing? Why are you A/B testing? Are you able to dedicate the necessary time and resources to A/B testing?
These are just a few of the important questions Chapter 2 answers to determine whether or not you’re ready to A/B test your post-click landing pages.
Chapter 3: What does the A/B testing process look like?
There’s more to A/B testing than simply creating a variation of your original post-click landing page to see if it performs better than the first version. Chapter 3 takes you step-by-step through the entire A/B testing process with a few case study results.
Chapter 4: The most common threats to your A/B test’s validity
In this chapter, learn the various reasons your A/B test results may not be as valuable as you think. You’ll also find out ways to prevent outside factors from poisoning your data.
Chapter 5: The most common A/B testing mistakes
It’s not uncommon to make mistakes when running A/B tests — even for experienced testers. Chapter 5 discusses how you can prevent making business decisions based on bad test results.
Chapter 6: What tools do I need to get started?
The final chapter teaches you how experts ensure accuracy and efficiency by investing in the right A/B testing software. Also discussed are how to interpret your data and what each data point in your analytics means.
Review our A/B testing guide today
A/B testing doesn’t have to be an abstract concept or difficult process to master. With our newest testing guide, we’re confident that A/B testing becomes a stress-free exercise as you optimize your post-click landing pages.
Start reviewing each chapter and testing your post-click landing pages so they can earn the highest possible conversion rates. And don’t forget to refer to the guide as you conduct your tests and feel free to share it with others trying to improve their marketing campaigns.