What You Really Need to Know About Reducing Your Bounce Rate
Pageviews, unique visitors, click-throughs — many digital marketing metrics can be understood with relative ease.…
How Slow Mobile Page Speeds Are Ruining Your Conversion Rates
There’s a good chance bad post-click landing page design is costing you at least half of your PPC budget, recent…
Creating a Visual Hierarchy: The Art of Capturing Attention
“Should I trash this or read it?” research subjects wonder as they examine a piece of direct mail. From top to…
Landing Page Copywriting for Every Type of Landing Page
Would you sell a car the same way you’d sell a windshield ice scraper? Of course not. They’re two completely…
When to Seek the Local and Global Maximum With Your A/B Testing
Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand.…
10 Agency Landing Page Examples That Market to Marketers
Nine out of ten marketing agencies generate new business from an unreliable source: referrals. If you’re earning all…
How to Use Your Marketing Funnel to Find Your Perfect Match
Videos of proposals gone wrong make me cringe more than any other kind. Whether they happen at half-court in front of…
Multivariate Testing: How to Run the Best Tests for the Best Results
A/B testing is one of the easiest ways to find optimization ideas for your post-click landing pages, but it’s not…