A 5-Step Guide to Developing a Successful Social Media Strategy
From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…
5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
As an advertiser, you want to achieve growth while spending your advertising dollars as efficiently as possible. Whether…
What Is a Good Conversion Rate?
Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…
5 Best Practices to Optimize Google Ads for Conversions
You’ve probably heard this advice more times than you can count: Optimize your Google Ads. But just what does that…
5 Facebook Advertising Best Practices to Follow in 2021
Every year brings new advertising opportunities—advertising trends, technology, and tactics are never stationary. To…
7 Ways to Optimize Facebook Ads and Boost Conversions
We’ve all seen the stats that show just how popular Facebook is. During the fourth quarter of last year, Facebook…
The 19 Best Landing Page Software Tools for Marketers (2023)
Landing pages remain the most effective way to increase conversions and nurture prospects down the funnel towards…
Facebook AR Ads: How to Create Them Plus Important Metrics
More and more people are interacting with Augmented Reality (AR) on a daily basis. Boston Consulting Group (BCG) estimates…