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4 Facebook Ad Tips that Will Work Conversion Wonders in 2022
Conversion Optimization

4 Facebook Ad Tips that Will Work Conversion Wonders in 2022

Facebook ads are changing. Are you surprised? We certainly aren’t. Facebook advertising and change are pretty much…

Are Your Facebook Video Ads Underperforming?
Conversion Optimization

Are Your Facebook Video Ads Underperforming?

Facebook video ads help you increase ad engagement, drive more conversions, and boost brand awareness—when done…

Why You Need a Privacy Policy on Your Landing Page
Conversion Optimization

Why You Need a Privacy Policy on Your Landing Page

Post-click landing pages must have a conversion ratio of 1:1. According to best practices, your page should only have one…

How to Use Cognitive Biases to Increase Conversions
Conversion Optimization

How to Use Cognitive Biases to Increase Conversions

Do you think you behave rationally? Well, think again. Humans don’t think or act as rationally as we would like to…

How to Use 2021’s Hottest Design Trends on Your Landing Pages
Conversion Optimization

How to Use 2021’s Hottest Design Trends on Your Landing Pages

You only get one chance to make a first impression—if you fail to make a good one, it sets a bad tone for the entire…

A 5-Step Guide to Developing a Successful Social Media Strategy
Advertising

A 5-Step Guide to Developing a Successful Social Media Strategy

From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…

5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
Conversion Optimization

5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)

As an advertiser, you want to achieve growth while spending your advertising dollars as efficiently as possible. Whether…

What Is a Good Conversion Rate?
Conversion Optimization

What Is a Good Conversion Rate?

Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…

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