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How to Write Effective Landing Page Headlines
Conversion Optimization

How to Write Effective Landing Page Headlines

Every element that goes on your landing page performs a unique function for your visitor. For example: The headline…

Elevate Your Strategies with the Instapage Converting Plan
Instapage Updates

Elevate Your Strategies with the Instapage Converting Plan

When you sign up with Instapage, you get access to the best landing page creator for marketers. Why is that? Because…

The Difference Between Converting on Facebook and Google
Conversion Optimization

The Difference Between Converting on Facebook and Google

Most online advertising now takes place on two primary options—Facebook and Google Ads. While both advertising giants…

How to Optimize Your Product Landing Page for Every Customer
Conversion Optimization

How to Optimize Your Product Landing Page for Every Customer

For DTC brands, product landing pages are where the conversion happens. Your product landing page aims to persuade visitors…

Lessons from Landing Pages that Convert
Landing Page Examples

Lessons from Landing Pages that Convert

Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…

What is a Micro-Audience?
Advertising

What is a Micro-Audience?

Did you know 77% of marketing ROI comes from segmented, targeted, and triggered campaigns? Audience segmentation helps your…

6 Simple Landing Page Edits that Skyrocket Your Conversions
Conversion Optimization

6 Simple Landing Page Edits that Skyrocket Your Conversions

It happens to the best of us. You’ve spent hours putting together a landing page, fretting over headlines, CTA…

5 Best Practices to Write Click-Worthy Facebook Ad Copy
Conversion Optimization

5 Best Practices to Write Click-Worthy Facebook Ad Copy

Wondering if businesses are still investing in Facebook ads after the Apple iOS 14.5 update? Well, yes they are. In 2021…

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