Now Available: Facebook Search Ads Open Up More Possibilities for All…
Search advertising is a booming market with eMarketer expecting the overall market in the U.S. to grow by nearly 18%,…
What Is Content Automation & What Is Possible for Digital Marketers Today?
Automated processes were created during the industrial revolution to limit human effort in repetitive tasks. As time went…
What Is Search Ads 360 & Why Should Advertisers Use the Platform?
Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s…
Look How Boomi Segments Their Ads & Post-Click Experiences for Different…
Most ad clicks don’t convert – in fact, only 4% of ad clicks actually convert. That’s a bleak stat, and…
Google Ads Update: The New Conversions by Time Metric Provides More Accurate…
Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the…
See How Peloton Uses Segmented Ads & Post-Click Experiences for Their…
Creating segmented ads and connecting them to personalized post-click landing pages greatly improves your chances to…
Personalization vs Optimization: How They’re Similar, Different &…
Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to…
3 Specific Post-Click Experiences Show How Oracle Segments Ads & Tells…
The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize…