8 Oracle Landing Page Examples That Persuade Visitors to Act

Last updated on by in Landing Page Examples



As one of the top 20 most valuable brands in the world, right next to Amazon and HP, Oracle has an estimated brand value of $26 billion! The company is also one of the world’s top 30 largest companies regarding market value.

The software giant understands that to stay top of mind, generate brand awareness, and leads, they must make a great impression and engage their audience at various stages of the marketing funnel. To help with this, Oracle uses landing pages to promote a variety of content from different traffic sources while nurturing those leads to a sale.

Before we get to the examples, though, let’s quickly review the basics.

What is a landing page?

A landing page is a standalone web page created with a single objective in mind: to get visitors to take action. That action could be to download an ebook, register for a webinar, attend a live event, sign up for a free trial, etc. To convince visitors to take action, landing pages use a combination of persuasive elements including attention-grabbing headlines, engaging media, compelling CTAs, and more.

Now let’s look at some Oracle landing page examples the company uses in their marketing funnel.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

How Oracle uses landing pages

1. To drive webcast signups

Oracle uses landing pages to encourage people to sign up for webcasts. Here is a Tweet the company posted to notify followers about a blog article announcing the webcast:

At the bottom of the blog article, Oracle included this graphical CTA for readers to click and sign up for the webcast:

Once clicked, they are brought to this page to register:

What the page does well:

What could be changed and A/B tested:

2. To generate report downloads

Oracle’s marketing automation team is also called upon to promote different content offers for the company. Upon clicking a link in an Oracle email, this landing page for a report download is shown:

What the page does well:

What could be changed and A/B tested:

3. To increase ebook downloads

While searching “Oracle cloud storage” on Google, I clicked an Oracle AdWords ad (highlighted below) and landed on this 2-step opt-in page that Oracle uses to generate ebook downloads:

What the page does well:

What could be changed and A/B tested:

A different search for “Oracle big data” and this AdWords ad appears, promoting a second ebook:

Upon clicking the ad’s main headline, I discovered this landing page:

What the page does well:

What could be changed and A/B tested:

4. To offer guide downloads

Referring back to the same AdWords ad, when searchers click the “Oracle Cloud IaaS” extension link:

They’re sent to this landing page to download the guide:

What the page does well:

What could be changed and A/B tested:

5. To offer data sheets

Using the same search query and AdWords ad above, this time we clicked on the “Oracle — Cloud Archive” extension link:

Which brings you to this landing page that offers the data sheet:

What the page does well:

What could be changed and A/B tested:

6. To generate white paper downloads

Here is an Oracle landing page example in which the goal is to increase the number of white paper downloads:

What the page does well:

What could be changed and A/B tested:

7. To increase blog subscribers

Landing pages don’t always have to promote a content download behind the form. As this example shows, the Oracle website blog includes a “Subscribe to email updates” CTA button at the top of each blog section and article, like this:

When visitors click the CTA, they are directed to this landing page to subscribe to blog updates:

What the page does well:

What could be changed and A/B tested:

Which Oracle landing pages would persuade you to convert?

From social media, to email marketing, to AdWords, to their company blog, Oracle uses landing pages from many traffic sources to promote their content. Some examples are more optimized than others, but each landing page focuses on a single offer and demonstrates some best practices and things to A/B test.

What tips will you take from these Oracle landing page examples when designing your next page? Whichever tips you decide, design your next page with Instapage, the most designer-friendly and only 100% customizable landing page solution available today.

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