5 Moz Landing Page Examples That Convert from Paid Ads & Facebook

Last updated on by Stephanie Mialki in Landing Page Examples

Moz — a brand that traditionally focuses on SEO software and solving organic search rank formulas — ironically doesn’t often use landing pages for organic purposes. Instead, Moz landing pages are primarily connected with their paid ad campaigns: PPC, display, social media, etc.

After a quick definition, today we will analyze five Moz landing pages that the company uses to generate conversions, highlighting what they do well and what could be A/B tested for potentially higher results.

What is a landing page?

A landing page is a standalone web page that uses persuasive elements, such as attention-grabbing headlines, engaging media, trustworthy social proof, and contrasting CTA buttons to convince visitors to take action on a specific offer. That action could be to download an ebook, sign up for an event, register for a webinar, start a free trial, request a demo, and more.

5 Moz landing page examples

Moz’s primary goal is to generate account signups and to persuade into action, so the company offers a 30-day free trial. Although each landing page example below promotes a different Moz feature or functionality, most lead to the same Moz Pro free trial signup page.

(For shorter landing pages, we’ve displayed the entire page. For longer pages, we’ve only shown above the fold, so you’ll need to click through to the page to see some of the points we discuss. Also, some of the pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. MozBar

A quick Google search for “Mozbar” produced this top search ad:

Clicking the “MozBar” sitelink extension leads to this landing page:

What the page does well:

What could be A/B tested:

2. Keyword Explorer

This top search result came from a Bing search for “Moz analytics”:

When searchers click the “Keyword Explorer” sitelink extension, they’re directed to this landing page to learn more about Moz’s Keyword Explorer feature:

What the page does well:

What could be A/B tested:

3. Site Crawl

The same “Moz analytics” search on Google provided these results:

This time, when prospects click “Site Crawl with Moz Pro”, they land here:

What the page does well:

What could be A/B tested:

4. Link Explorer

Below is a Moz Facebook post that promotes a free trial with Link Explorer:

The post description includes the main benefits of Link Explorer, and provides a link to the landing page:

What the page does well:

What could be A/B tested:

5. Deep Dive Into Links webinar

This last example is slightly different, simply because the click-through landing page doesn’t lead to a free trial sign up page. Instead, it allows prospects to sign up for a webinar. Here’s another Facebook post that introduces users to the webinar and includes the landing page link:

Post click, prospects land on this page:

What the page does well:

What could be A/B tested:

Create an optimized landing page like Moz

These examples demonstrate how Moz uses landing pages primarily to enhance their paid ad campaigns and to persuade people to sign up for their 30-day free trial. The last two Facebook examples, though, show how Moz also occasionally uses them for organic purposes.

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