What is Remarketing? - Instapage Marketing Guide

What is Remarketing?

Why should you read this guide?

Remarketing allows you to reach out to visitors who have left your website without converting. Find out how you can use these specialized campaigns to increase conversions.

Learn the exact steps required to create your remarketing campaigns on Google AdWords, Facebook, and Bing Ads.

Find out how you should optimize your remarketing display ads and landing pages to increase your click-through rate and conversions.

Discover the metrics you should be analyzing to measure the success of your remarketing campaigns.

Choose a Chapter

1

What is Remarketing?

Chapter 1 defines what remarketing campaigns are, stresses the importance of using them, and concludes by explaining the differences between remarketing and retargeting.

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2

Types of Remarketing Campaigns

This chapter goes into detail about the types of remarketing campaigns you can run, explaining the campaign types with the help of examples.

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3

How Do You Gather Data for Remarketing Campaigns?

The chapter talks about pixel-based and list-based remarketing campaigns and goes into detail about how you should segment your remarketing audience to run effective campaigns.

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4

How Do You Set Up Remarketing Campaigns?

The chapter discusses the exact steps you need to take to create and run remarketing campaigns using Google AdWords, the Facebook Pixel and Bing Ads.

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5

How to Optimize Remarketing Ads and Landing Pages

The chapter discusses the characteristics of optimized remarketing ads and landing pages and goes into detail why you need to connect your ads to landing pages instead of your homepage.

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6

How to Measure Success in Remarketing

The chapter defines and explains the metrics you need to look at in order to measure the success of your remarketing campaigns.

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