Why Should You Read This Guide?
Discover how events can be used in your marketing strategy to build awareness and increase customer engagement.
Find out how companies are using event marketing in their campaigns.
Explore the different types of events and various roles your company can have at an event.
Learn how to prepare for your event to ensure successful results.
This chapter explains what event marketing is, the impact it can have, and why you should implement it in your marketing strategy.
The reasons companies use event marketing are discussed in detail: building brand awareness, increasing customer engagement, lead generation efforts, educating customers, and to upsell customers.
Discussed in this chapter are the different types of events brands can host or participate in, including in-person and online events.
This chapter examines the various roles your company can at a marketing event.
Setting expectations, creating measurable goals, and promoting your event are all key to a successful event. Find out how to properly prepare for your event in this chapter.
Discover how to promote your product or service authentically, engage with customers, and use real-time social media during your event.
Find out how to ensure your event meets expectations and brings your company meaningful results with a post-event follow-up plan.
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