The chapter defines what content marketing is, and discusses the types of content assets you can use in your content marketing campaigns. It also discusses different content marketing models you can use for your campaigns.
The chapter first defines what a content marketing strategy is and why you need to have a documented strategy to ensure your content marketing success. It then details the exact steps you need to follow to create a content marketing strategy.
This chapter discusses the concept of content engineering, and how it helps marketers to create better, more personalized content experiences for their target audience in different formats and on different channels.
The chapter discusses the three different content distribution channels you can use in your content marketing campaigns. Each distribution channel strategy is discussed in detail helping you create better content marketing campaigns.
The chapter talks about the importance of good design for your content marketing campaigns. It discusses user experience principles you need to include on your content assets so it’s easier for visitors to engage with your content and perform the desired action.