What to Include on Your Squeeze Page - Instapage Guide

What is a Squeeze Page?

Chapter 4

What to Include on Your Squeeze Page

The elements below should be included on your squeeze page to maximize conversions:

  • An engaging and relevant headline
  • Brief copy that clearly explains the value of the offer
  • An image of the offer that’s being promoted
  • A form that has no friction points
  • A CTA button that has personal copy and contrasts well with your page design

An example of a great squeeze page is Ramit Sethi’s page for his New York Times bestseller book, which asks for both the visitor’s name and email address:

I Will Teach You to be Rich Squeeze Page Example

Let’s analyze the elements and see what’s working:

  • An engaging headline that everyone can relate to… who doesn’t want to live a rich life?
  • A picture of what is being offered
  • A picture of the author, Ramit Sethi
  • Creates urgency: Short copy that explains this promotion is something he has never offered before, and is only making available for a limited time
  • A simple form requesting name and email only
  • A CTA button that includes personal copy and uses a contrasting color
  • Disclaimer promising “100% privacy. No games, no B.S., no spam.”

Choose a Chapter

Get Started Now

Try the most powerful all-in-one landing page solution today. Start a 14-day free trial, no credit card required, or schedule a demo to learn more about the Enterprise plan.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.
Got it close