Long-form sales pages vs. short. Know when to use one or the other and how each can affect your sales
The design and copy essentials you need to make your offer irresistible to visitors
Create optimized sales pages without any hassle using pre-optimized templates and a design-friendly landing page builder
Setting yourself up for sales success is as easy as A/B testing your pages and knowing which elements to test
Find out what separates a sales page from a landing page and a homepage with the help of real-world examples of all three types of web pages. The elements that differentiate these pages are also discussed at length.Read Chapter
Discover which industries typically use sales pages, and which type of sales page suits the kind of offer you’re promoting. The chapter also showcases examples of sales pages from different industries and highlights the two main techniques you can use to promote your sales pages.Read Chapter
A/B testing allows you to create different variations of your sales page, enabling you to ascertain which one brings in the most conversions. Find out which elements to test on your sales pages, with examples of testing case studies to help you with your testing endeavors.Read Chapter
Maximize your ad spend while significantly lowering your cost of customer acquisition.