What is a Mobile App Landing Page? - Instapage Guide

Why Should You Read This Guide?

Last updated on May 18, 2017
Discover how the smartphone evolved to what it is today, in light of the latest mobile marketing statistics
Get an insight into the rise of applications, and find out why you should swap your mobile website for a mobile app
Find out the UX principles behind successful mobile app landing pages, and why pagespeed is a crucial component for your page’s success
Learn how to create a mobile app landing page in a few simple steps with the help of pre-made templates and a fully customizable landing page builder
Choose a Chapter
chapter 1

Evolution of Smartphone Market

The guide starts with the importance of smartphones in our daily lives, shedding light on the latest mobile marketing trends from company provider market shares to mobile browser trends.
chapter 2

Rise of Mobile Applications

This chapter discusses the popularity of mobile apps and shows why they are better for the user experience than mobile pages. Also discussed is Google’s role in penalizing interstitial ads.
chapter 3

Mobile Device Types

The chapter describes the primary mobile device types, and shows how the devices differ from each other with their respective features and functionality.
chapter 4

Mobile Configuration Options

This chapter explains the main mobile configuration options. The functions and workability of each configuration option are discussed separately with images showcasing how each option works.
chapter 5

How to Optimize Mobile App Landing Pages

Now that we’ve discussed the backend aspects of mobile app landing pages, it’s time to examine the front-end design. In this chapter, we will highlight the UX (user experience) practices and optimization techniques that are required for mobile app landing pages.
chapter 6

Mobile App Landing Pages on Android devices

See a showcase of Android mobile app landing pages on different mobile devices such as Samsung, HTC, and Nexus.
chapter 7

Mobile App Landing Pages on Apple (iOS) devices

The chapter showcases iOS mobile app pages on different iPhones. The page examples help demonstrate how different a mobile page is formatted when the mobile device is different, stressing the importance of responsive page design.
chapter 8

Windows Phone and BlackBerry OS devices

The chapter shows how mobile app landing pages look like on Nokia and Blackberry devices. Optimizing your pages for only a few mobile devices doesn’t do the trick, you should create and optimize mobile responsive pages for all devices.
chapter 9

Creating Mobile Landing Pages

Learn how to create high-converting optimized mobile app landing pages in just a few clicks using Instapage’s fully customizable landing page platform.