Why should you read this guide?
Learn how to create optimized lead capture pages that generate leads for your business
Discover the secrets behind successful lead capture pages, know what to include and what to leave out
A/B testing your capture pages informs what is converting on your page and what is not, learn what to test to make your pages more effective
Eight specific page elements you can use to convert maximum leads
Learn what page elements to A/B test — including two-step opt-in forms and pre-filled forms
Make your own success using lead capture pages that possess the right balance of “ask” and “reward”
Choose a Chapter