Optimization - Instapage Marketing Dictionary

Optimization

Optimization, in digital marketing, is the process of improving a campaign or part of it (web page, advertisement, landing page) to the point that it’s as near-perfect as it can get. Optimization starts with continuous testing, and data collection, and ends with making improvements to campaigns based on those results.

"The alchemists in their search for gold discovered many other things of greater value."

Arthur Schopenhauer

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