Optimization

Optimization

DEFINITION
Optimization, in digital marketing, is the process of improving a campaign or part of it (web page, advertisement, landing page) to the point that it’s as near-perfect as it can get. Optimization starts with continuous testing, and data collection, and ends with making improvements to campaigns based on those results.

Tweet this

Sign Up for a 14-day Free Trial
Join 250,000+ other businesses who rely on Instapage.
Get Started