Multivariate Testing - Instapage Marketing Dictionary

Multivariate Testing

Unlike A/B testing, multivariate testing involves comparing multiple elements of a page and creating variations of it simultaneously to determine the best course for optimization.

Quote Burt Rutan Tweet this
Global Search Trend

Related Terms

A/B Testing Conversion Rate Optimization Data Analytics Landing Page Optimization
Get Started Now

Try the most powerful all-in-one landing page solution today. Start a 14-day free trial, no credit card required, or schedule a demo to learn more about the Enterprise plan.