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Message Match
DEFINITION
Message match refers to the process of matching the content of an ad to the content of a landing page so that the message is reinforced in the mind of the prospect, and that they know it’s relevant.
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
Howard Luck Gossage
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Global Search Trend
Related Terms
AdWords Advertising
AdWords Landing Page
PPC
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