The “F-pattern” is the typical shape our eyes move when we read content online. Studies show that web viewers scan across the top of the page to read important headlines, then down the left side of the page to view numerals or bullet points, then across again to read bolded text or subheadlines. Designing a web page with an F-Pattern helps create a visual hierarchy that people are more likely to follow, helping guide them to the marketer’s desired goal.

"Design from the spine and you'll be fine."

Carl Heaton

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