Discover how Google AdWords works and leverage the paid marketing channel’s power to promote your marketing campaigns
Learn the steps of setting up your Google AdWords campaign, from selecting keywords to connecting ads to landing pages.
Find out how to create optimized ads and landing pages that grab your visitor's’ attention and get them to convert on your offers
Find out the common Google AdWords mistakes marketers are bound to make, and learn how to avoid them
Included in this chapter are the two main reasons why you need to connect your ads with relevant landing pages instead of directing visitors to cluttered homepages.Read Chapter