Marketing Guides
  • What is SEM?

  • What is PPC?

  • What is Remarketing?

What is a Landing Page?

Learn the true definition of a landing page, and what most marketers get wrong about that kills their conversion rates. …

What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.

What is Remarketing?

Remarketing allows you to reach out to visitors who have left your website without converting. Find out how you can use …

What is Content Marketing?

Discover the potential content marketing campaigns possess to increase your business’ brand awareness and growth. …

What is Event Marketing?

Discover how events can be used in your marketing strategy to build awareness and increase customer engagement. Find out …

What is Google AdWords?

Discover how Google AdWords works and leverage the paid marketing channel’s power to promote your marketing campaigns …

What is Landing Page Optimization?

Take a peek behind the landing page optimization curtain and find out why optimizing landing pages is crucial to the …

What is Conversion Rate Optimization?

Discover how conversion rate optimization practices can optimize your marketing funnel, helping you not only gain customers …

What is a Mobile App Landing Page?

Discover how the smartphone evolved to what it is today, in light of the latest mobile marketing statistics Get an insight …

Landing Page Design Best Practices

Read about landing page best practices that allow you to create pages that persuade visitors to convert into customers …

How to Create a Landing Page

Learn all of the basics that go behind creating and promoting landing pages to generate more leads for your campaigns Study …

Best Landing Page Examples

Landing pages are the gateways to higher conversion rates when optimized with the right elements. Learn what it takes to …

What is A/B Testing?

Discover how to use A/B testing to boost your landing page conversion rate. Learn what testable landing page elements have …

What is a Sales Page?

Long-form sales pages vs. short. Know when to use one or the other and how each can affect your sales The design and copy …

What is a Lead Capture Page?

Learn how to create optimized lead capture pages that generate leads for your business Discover the secrets behind …

What is a Squeeze Page?

Learn how to create effective squeeze pages that don’t make your visitors cringe Get in on the art of …

What is a Splash Page?

Splash pages allow you to converse with your visitors before the conversion happens — learn how to get that …