3 Specific Post-Click Experiences Show How Oracle Segments Ads & Tells…
The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize…
How to Use Personalization in Emails & Messaging Without Being Creepy…
In B2B, 98% of marketers agree that marketing personalization helps advance customer relationships, with 74% claiming it…
Firmographic Segmentation: How to Use 8 Common Variables to Target Your Audience
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…
3 Unique Post-Click Experiences Show How Homebase Tells a Different Story to…
You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains…
7 Reasons Why LinkedIn Lead Gen Forms are Not Great for Personalized…
If there’s one goal most companies share it’s lead generation. Without a steady stream of potential customers,…
The 3 Biggest Problems with Advertising Attribution & How Personalization…
When evaluating your marketing channels, it stands to reason that the more data you have, the more successful you’ll…
Why Dynamic Text Replacement Is Not True Post-Click Personalization
Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting…
15 Personalization Trends Your Team Needs to Start Doing Today
To get people to buy, it takes more than a great product. It takes more than great marketing. It takes a holistic approach…