For workers, remote collaboration is the new norm. But many organizations are struggling to reach pre-remote levels of…
here’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along…
Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…
Digital advertisers spend too much time on manual processes tracking ads to post-click landing pages. Complex spreadsheets,…
Post-click automation (PCA) is a new service that allows advertisers to personalize the ad campaign, end to end, and scale…
Personalization is the present and the future of digital advertising. Nearly all statistics point to this fact. Still,…
Sustainable growth is a challenge every organization experiences. As we know, for numerous professionals, growth is the…
What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an…
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