Marketing Agency Tips - Instapage Blog

7 Examples That Will Help You Decode Bad Client Feedback

Last updated on January 3, 2017 by Ted Vrountas in Marketing Agency Tips

“I was once told that I draw like a person who can’t draw,” says illustrator June Chanpoomidole. Imagine hearing that feedback from a client. If they weren’t the reason your marketing agency is entering 2017 comfortably in the black, you’d happily tell them to go pound sand. But, for better or worse, they are. So,Read More >

10 Common Phrases to Avoid When Dealing with Your Clients

Last updated on December 28, 2016 by Ted Vrountas in Marketing Agency Tips

What you say to your agency’s clients isn’t as important as you think — all that matters is what they hear. Sometimes a well-intentioned phrase can be misconstrued as offensive. Other times, an offensive statement is all you can think of in response to your client’s know-it-all behavior. So to help you avoid ruining clientRead More >

The 9 Steps of Lead Generation Marketing to Build Your Agency

Last updated on January 5, 2017 by Ted Vrountas in Lead Generation, Marketing Agency Tips

Recent research suggests that, when it comes to attracting new business, many marketing agencies engage in some risky behavior. The worst part is, they may not even realize it. A look inside the report reveals an infographic showing that 90% of agencies say their primary source of new business is referrals. Now, there’s nothing wrongRead More >

Q&A with Instapage Director of Product: Getting to Know Our Advanced Subaccount Features

Last updated on December 12, 2016 by Ander Frischer in Instapage Updates, Marketing Agency Tips

I recently sat down with Oliver Armstrong, our Director of Product, to chat about the new Advanced Subaccount Permissions and Privacy features, where these features come from, why they’re here, what the implications are, and a little bit about how they work. Ander: Oliver, thank you very much for taking the time in your busyRead More >

New Features: Advanced Subaccount Permissions and Privacy [VIDEOS]

Last updated on December 14, 2016 by Brandon Weaver in Instapage Updates, Marketing Agency Tips

Who doesn’t love full customization and designer-friendly features? And, who wouldn’t want more control over their team’s — and client’s — landing pages? And is there anything better than greater control of subaccount permissions and privacy to better manage a team’s workflows? Answers (in order): No one, no one, and nope. How do we know?Read More >

7 Ways to Increase Your Agency’s Value That Cost You Nothing

Last updated on October 25, 2016 by Ted Vrountas in Marketing Agency Tips

Diamond engagement rings might be the most impressive marketing creation of all time. Today, most of us assume they fetch an average of $6,000 apiece because of the rarity of the stones they feature. But, among gems, diamonds are actually the most common. So when a hopeful fiancé-to-be splurges on an engagement ring, what isRead More >

17 Marketing Software Apps Used by Today’s Top Marketers

Last updated on December 29, 2016 by Ted Vrountas in Conversion Rate Optimization, Marketing Agency Tips

What separates best-in-class marketers from all others? Is it talent? Work ethic? Maybe creativity? We can speculate on all three, but we’re sure about at least one thing they do differently than the rest: Adopt technology. A report from the Aberdeen Group, titled “The State of Marketing Technology 2016: Controlling the Chaos,” reveals that popularRead More >

8 Reasons Your Agency May Not Be Growing as Fast as It Should

Last updated on January 5, 2017 by Ted Vrountas in Marketing Agency Tips

“Agencies that do not grow will fail,” says Peter Levitan in a recent HubSpot report. Those are some scary words from a man who ran business development at Saatchi & Saatchi, one of the world’s most prestigious advertising agencies. But, don’t think of them as a death sentence. Instead, view them as a wake-up call.Read More >

How Brands, Teams, and Agencies Turn Marketing Fails into Successes

Last updated on November 11, 2016 by Ted Vrountas in Conversion Rate Optimization, Marketing Agency Tips

He’s a knight and a billionaire, but more than anything else, John Dyson is a failure. In the late 1970’s, he came up with the idea for a new kind of vacuum that wouldn’t lose suction power over time. Eager to change how the world cleaned, he built a prototype. But it failed. Then heRead More >

9 Questions You Should Answer Before Growing Your Agency

Last updated on October 26, 2016 by Ted Vrountas in Marketing Agency Tips

It’s “something to be afraid of,” says digital marketing expert Neil Patel — something that can “slay a business faster than nearly anything else.” What’s the “it” he’s referring to? Premature scaling. It’s true, growing too much too soon can ultimately doom your marketing agency. Before you put a down payment on that fancy newRead More >

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