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The Future of Work Is Here, and It’s More Collaborative Than Ever

Last updated on February 8, 2017 by Brandon Weaver in Marketing Agency Tips

Grazing the California sky at a height of over 360 feet, coastal Redwoods stand taller than any other living thing on the planet. Now imagine for a moment how deep the roots of such monstrosities extend into the ground. Probably 200? 300? Maybe 400 feet? Try closer to 60 or 70 inches. It’s true, theRead More >

How to Intelligently Introduce New Collaboration Software to Your Team

Last updated on February 7, 2017 by Ted Vrountas in Marketing Agency Tips

Getting your team to adopt that new tool isn’t as easy as you think. In fact, forcing them to has the potential to throw your entire business into chaos. Studies show that employee apathy, instances of quitting, and hostility toward managers can all increase when you implement change the wrong way. Employee apathy, quitting, andRead More >

Introducing the Industry’s First & Only Collaboration Solution

Last updated on February 11, 2017 by Brandon Weaver in Instapage Updates, Marketing Agency Tips

All marketing teams and agencies — whether they’re working in the same office, with freelancers, or remotely — endure the same fragmented, slow, inefficient waste of their time and money, which we’ve dubbed: “The Design Review Drag” (DRD). It doesn’t matter if you’re using Slack, Google Docs, or the best project management tools — DRDRead More >

11 Customer Retention Strategies That Translate Into Lifetime Value

Last updated on February 8, 2017 by Ted Vrountas in Marketing Agency Tips

MBNA President Charles Cawley had seen enough. After spending an entire morning reading customer complaint letters, he frustratedly assembled his staff of 300 to make a pivotal announcement. From now on, he told his employees, his bank’s focus would be on customer satisfaction over acquisition. Eight years later, that mindset had led to a defectionRead More >

7 Examples That Will Help You Decode Bad Client Feedback

Last updated on January 3, 2017 by Ted Vrountas in Marketing Agency Tips

“I was once told that I draw like a person who can’t draw,” says illustrator June Chanpoomidole. Imagine hearing that feedback from a client. If they weren’t the reason your marketing agency is entering 2017 comfortably in the black, you’d happily tell them to go pound sand. But, for better or worse, they are. So,Read More >

10 Common Phrases to Avoid When Dealing with Your Clients

Last updated on December 28, 2016 by Ted Vrountas in Marketing Agency Tips

What you say to your agency’s clients isn’t as important as you think — all that matters is what they hear. Sometimes a well-intentioned phrase can be misconstrued as offensive. Other times, an offensive statement is all you can think of in response to your client’s know-it-all behavior. So to help you avoid ruining clientRead More >

The 9 Steps of Lead Generation Marketing to Build Your Agency

Last updated on January 5, 2017 by Ted Vrountas in Lead Generation, Marketing Agency Tips

Recent research suggests that, when it comes to attracting new business, many marketing agencies engage in some risky behavior. The worst part is, they may not even realize it. A look inside the report reveals an infographic showing that 90% of agencies say their primary source of new business is referrals. Now, there’s nothing wrongRead More >

Q&A with Instapage Director of Product: Getting to Know Our Advanced Subaccount Features

Last updated on December 12, 2016 by Ander Frischer in Instapage Updates, Marketing Agency Tips

I recently sat down with Oliver Armstrong, our Director of Product, to chat about the new Advanced Subaccount Permissions and Privacy features, where these features come from, why they’re here, what the implications are, and a little bit about how they work. Ander: Oliver, thank you very much for taking the time in your busyRead More >

New Features: Advanced Subaccount Permissions and Privacy [VIDEOS]

Last updated on December 14, 2016 by Brandon Weaver in Instapage Updates, Marketing Agency Tips

Who doesn’t love full customization and designer-friendly features? And, who wouldn’t want more control over their team’s — and client’s — landing pages? And is there anything better than greater control of subaccount permissions and privacy to better manage a team’s workflows? Answers (in order): No one, no one, and nope. How do we know?Read More >

7 Ways to Increase Your Agency’s Value That Cost You Nothing

Last updated on October 25, 2016 by Ted Vrountas in Marketing Agency Tips

Diamond engagement rings might be the most impressive marketing creation of all time. Today, most of us assume they fetch an average of $6,000 apiece because of the rarity of the stones they feature. But, among gems, diamonds are actually the most common. So when a hopeful fiancé-to-be splurges on an engagement ring, what isRead More >

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