Banner Ad Tracking: What It Is & How to Do It Accurately
It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…
Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…
Search Ads vs Display Ads: Breaking Down the Differences & When to Use…
It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns.…
The Main Difference Between Keywords & Search Terms & How to Use…
One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of…
How to Save Money on Campaigns During an Economic Slowdown
There are times when you need to make your budget work harder. Whether your ad spend is cut due to an internal problem or…
The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…
The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around…
New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in…
Digital advertisers running shopping campaigns now have another potential touchpoint in reaching customers: the email…