3 Ways Your Analytics Data Can Improve Display Ad Performance
There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads…
How Ad Impression Share Affects Your PPC Account Performance
As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts…
3 Ways to Make the Most of AdWords Customer Match
Scoring an email address is a slam dunk for marketers. We do everything in our power to convince prospects to fork over…
How Message Matching and Landing Pages Build Successful Advertising Agencies
I’ve been a big believer in post-click landing pages before most marketers realized their importance. Early in my…
7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic
Done right, PPC is one of the best ways to put the right traffic on the right post-click landing page. Unfortunately, since…
4 Smart Ways to Get the Most Out of Your Google Ads Campaigns
Just like building a perfectly optimized landing page, there is a science to creating high-converting, low cost-per-click,…
2 Examples Why Google Ads Landing Pages Need Message Matching
Have you ever left the theater when the movie was awful and you couldn’t waste any more time sitting there? I know … I…
PPC Landing Page Best Practices
So far we have gone over basic and advanced PPC tactics. You’re well on your way to dominating your next PPC campaign, so…
