How to Write Ad Copy That Gets Readers to Respond Emotionally
Search marketers and content developers have used many metaphors to describe post-click landing pages’ roles in your…
Mobile & Desktop Advertising Strategies Based on User Intent
If you advertise on Google Ads or Facebook, both platforms have likely tried to sell you on the power of mobile advertising…
You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?
Studies from New York University, the University of Chicago and the University of Wisconsin show that display advertising…
6 Reasons the AdWords Dimensions Tab is a PPC Treasure
You already know that pay-per-click advertising (Google AdWords specifically) is filled with endless opportunity to…
What the Difference between Retargeting & Prospecting?
Wouldn’t it be great if every customer who visits your landing page takes a very linear path down your sales funnel?…
Are the New Google AMP Ads Right for Your Landing Pages?
“Page load time is one of the strongest reasons of page bounce,” notes Google in a blog post published late…
How Much Should You Care About Google Ads Quality Score?
For years, people have debated the importance of Google Ads Quality Score. Some, like Larry Kim, see Quality Score as one…
Put Your Best Text Forward with Expanded Text Ads
Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian…