What the Difference between Retargeting & Prospecting?
Wouldn’t it be great if every customer who visits your landing page takes a very linear path down your sales funnel?…
How Much Should You Care About Google Ads Quality Score?
For years, people have debated the importance of Google Ads Quality Score. Some, like Larry Kim, see Quality Score as one…
Put Your Best Text Forward with Expanded Text Ads
Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian…
3 Ways Your Analytics Data Can Improve Display Ad Performance
There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads…
How Ad Impression Share Affects Your PPC Account Performance
As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts…
3 Ways to Make the Most of AdWords Customer Match
Scoring an email address is a slam dunk for marketers. We do everything in our power to convince prospects to fork over…
How Message Matching and Landing Pages Build Successful Advertising Agencies
I’ve been a big believer in post-click landing pages before most marketers realized their importance. Early in my…
7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic
Done right, PPC is one of the best ways to put the right traffic on the right post-click landing page. Unfortunately, since…