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5 Reasons Brands Should Consider Ephemeral Content & Best Practices When…
Advertising

5 Reasons Brands Should Consider Ephemeral Content & Best Practices When…

Merriam-Webster defines “ephemeral” as “lasting a very short time.” When we apply this to digital…

SiteTuners Webinar Recap: Tim Ash Gives His Best Landing Page Optimization…
Conversion Optimization

SiteTuners Webinar Recap: Tim Ash Gives His Best Landing Page Optimization…

Most marketers may think they’re doing a great job with their post-click landing pages simply because it converts and…

The 7 Best Ways Cross-Channel Messaging Can Create a Great Post-Signup…
Conversion Optimization

The 7 Best Ways Cross-Channel Messaging Can Create a Great Post-Signup…

In a world where marketers care about the customer journey “from click to revenue,” there’s still too…

Best Practices for Email Subject Line Emojis to Maximize Campaign Results
Conversion Optimization

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

Emoji usage has multiplied over the past several years, leading to the use of email subject line emojis. The first emojis…

3 Ways to Use Direct Mail Postcards with Landing Pages
Conversion Optimization

3 Ways to Use Direct Mail Postcards with Landing Pages

A spike in unsubscribes. Sagging open rates. Diminishing returns on each email you send. These signs of email fatigue…

How to Use Hashtags Successfully on All Major Social Platforms
Conversion Optimization

How to Use Hashtags Successfully on All Major Social Platforms

To promote your brand on social media, you have to know how to use hashtags. The hash symbol, once known as the pound sign,…

One-to-One Email Personalization for Increased Engagement & Sales
Conversion Optimization

One-to-One Email Personalization for Increased Engagement & Sales

Today’s consumers expect brands to know exactly who they are and what they want. To meet these expectations, drive…

The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]
Advertising

The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]

What do you call an article without a good headline? Unread. Okay, bad joke. But it’s true. Bad headlines can make…

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