Merriam-Webster defines “ephemeral” as “lasting a very short time.” When we apply this to digital…
Most marketers may think they’re doing a great job with their post-click landing pages simply because it converts and…
In a world where marketers care about the customer journey “from click to revenue,” there’s still too…
Emoji usage has multiplied over the past several years, leading to the use of email subject line emojis. The first emojis…
A spike in unsubscribes. Sagging open rates. Diminishing returns on each email you send. These signs of email fatigue…
To promote your brand on social media, you have to know how to use hashtags. The hash symbol, once known as the pound sign,…
Today’s consumers expect brands to know exactly who they are and what they want. To meet these expectations, drive…
What do you call an article without a good headline? Unread. Okay, bad joke. But it’s true. Bad headlines can make…
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