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The 3 Benefits and 8 Best Practices of AMP Stories to Maximize Engagement

The AMP open source initiative paved the way for faster mobile web experiences. The adoption of the AMP format not only …


50+ AMP Analytics Vendors Compatible with the Framework

From a framework that speeds load times of static content to one that can deliver an entire website instantly, AMP has come …


23 AMP Components You May Not Know You Could Add to AMP Pages

That which glitters is not always gold… or is it? AMP was created to make the mobile web faster, but to do that, …


3 More Updates: AMP Custom Code, Overwrite Protection & Domain Setup

In December 2018, we announced four new product features that help eliminate friction, enhance your workflow, and design …


What Is AMP for Email & What Should You Know Before Trying It?

Years after Google aimed to speed the mobile web, the little blue lightning bolt has become a recognizable symbol in search …


How to Guarantee Your Landing Pages are AMP Compliant

When the Accelerated Mobile Pages (AMP) project began, it was restricted mostly to static content. The bare-bones framework …


Recapping the Google AMP Webinar: Busting 5 Common Myths

If you’re new to the AMP concept, there are a few basic things you should know. First, the AMP project was …


AMP Design Functionality: What Else is Possible with the Framework?

Though it’s reached impressive levels of design complexity, still, some view AMP as a limited framework. In their …


5 Common Use Cases When It Makes Sense to Use AMP

Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not …


How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …

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