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How to Guarantee Your Landing Pages are AMP Compliant

When the Accelerated Mobile Pages (AMP) project began, it was restricted mostly to static content. The bare-bones framework …


Recapping the Google AMP Webinar: Busting 5 Common Myths

If you’re new to the AMP concept, there are a few basic things you should know. First, the AMP project was …


AMP Design Functionality: What Else is Possible with the Framework?

Though it’s reached impressive levels of design complexity, still, some view AMP as a limited framework. In their …


5 Common Use Cases When It Makes Sense to Use AMP

Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not …


How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …


WordPress Publishing and A/B Testing Now Available with AMP

Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and …


How AMP Pages Were Used Before, and How They’re Used Now

The AMP framework was developed due to the slow, lagging feel of the mobile web. The creators recognized this wasn’t …


AMP vs. Facebook Instant Articles: The Pros, Cons & Why Advertisers …

It’s no secret that Google and Facebook dominate digital advertising and that mobile surpassed desktop as the primary …


What is the AMP Validator and How Does it Work?

Digital marketing success revolves around providing a positive user experience, and when a page fails to load at lightning …


AMP FAQ: 14 Questions with Instapage Product Manager, Kevin Yang

In May, we held a webinar to discuss the AMP landing page feature in Instapage and we learned that digital marketers are …

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