These 3 Pinterest Ad Targeting Options Give Ecommerce Advertisers Increased…
Pinterest may have started as a network where users went for creative ideas and look at the beautiful image boards.…
What Is Search Ads 360 & Why Should Advertisers Use the Platform?
Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s…
5 Examples That Show How Machine Learning is Changing Digital Advertising
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way…
Google Ads Update: The New Conversions by Time Metric Provides More Accurate…
Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the…
The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…
Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…
The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…
LinkedIn Ads Automation: What Is Available to Advertisers & How It All…
Advertising automation takes care of repetitive manual, and often mundane tasks so advertisers can focus on other aspects…