How to Reduce Your Average CPC in 10 Steps
You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…
8 Examples of Effective DTC Advertising
Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…
Will the iOS 14.5 Update Hurt My Advertising Business?
Due to growing privacy concerns among consumers, Apple has taken a hard-line approach in its most recent 14.5 update. Now,…
How to Avoid Intrusive Advertising & Deliver Better Ads
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…
Banner Ad Tracking: What It Is & How to Do It Accurately
It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…
Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…