How to Build a Strategic Testing Plan For Your Campaigns
As tempting as it may be to assume what will play well with audiences, marketers can’t always accurately predict what…
Is Your Landing Page Strategy Recession-Ready?
A storm is brewing—one that many experts believe seasoned business owners will find familiar. With a looming…
What is a Micro-Audience?
Did you know 77% of marketing ROI comes from segmented, targeted, and triggered campaigns? Audience segmentation helps your…
Will the iOS 15 Update Hurt My Advertising Business?
In recent years, data privacy has been a dominant topic in the technology industry. Companies like Google, Facebook, and…
Facebook or Instagram? When to Use Each Platform
Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…
A 5-Step Guide to Developing a Successful Social Media Strategy
From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…
How to Reduce Your Average CPC in 10 Steps
You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…
8 Examples of Effective DTC Advertising
Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…