Paid Search Ads 101: Everything You Should Know
Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…
29 Banner Ads & Full Critiques to Help Optimize Your Ads
One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…
The Best Mobile Ad Platforms for Digital Marketers
With people spending around 3 hours and 15 minutes on their smartphone per day delivering ads via mobile ad platforms is a…
3 Steps to Setting up Campaign Goals and Digital Advertising KPIs
Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing…
Bing Ads vs. Google Ads: Which Ad Platform is Right For You
When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…
Everything You Need to Know About TikTok Advertising
Cue the social platform that’s the talk of the town—TikTok. Though the platform has been around since 2016,…
Advertising Conversion: Everything You Need to Know
As an advertiser, you know “conversions” have become a bit of a buzzword: ”more advertising…
The Best Digital Advertising Platforms
We surveyed 1,440 marketers to discover what’s trending in digital advertising. During the survey, we asked marketers…